2017 Winners & Shortlists

Brief Explanation

We walk into the living of grieving family who have just lost their child. Condolences are taking place as family members surround the sorrowful mother. In the adjacent room, the father has to face the harsh reality of arranging his young son’s funeral as the planner explains the various options from coffins to catering. Once the arrangements are agreed upon a super appears and explains that the cost involved in arranging the funeral of a young child who died from congenital heart disease is equal to cost of the operation that would have saved his life for good. The copy closes on the call to action: ‘Donate, before it’s too late’ as the Brave Heart Fund donation line appears on screen.