JOHNSON’S® BABY BLOGGER SERIES
Brand | JOHNSON & JOHNSON |
Product/Service | BABY WIPES |
Entrant | J3 MENA Dubai, UNITED ARAB EMIRATES |
Category | Fast Moving Consumer Goods |
Idea Creation
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
J3 MENA Dubai, UNITED ARAB EMIRATES
|
Production
|
OLIVE TREE Beirut, LEBANON
|
Brief Explanation
We created 3 blogger videos featuring babies as experts who showed off their expertise on specialized topics.
Video 1) Gia, the makeup expert, is shown giving makeup tips. She describes to her viewers on how to get her look with detailed equipment and process description.
Video 2) Gianni, the travel expert, is shown in enjoying his travel to Italy and showcasing the various gastronomic delights from across the country.
Video 3) Dominic, the food expert, is at a happening gourmet restaurant and is shown reviewing the various dishes he has ordered in order for him to share his reviews.
In all 3 videos, the baby experts create a mess which required a lot of cleaning. Using an adult voice over in a non-obtrusive, playful way we made product usage relatable. We highlighted product usage occasions and drove our target to seek more information to purchase.
Credits
Rodrigo Mavu |
UM MENA |
Regional Creative Director |
Dina Sami |
UM MENA |
Senior Art Director |
Antoine De Trogoff |
UM MENA |
Head of Content |
Claire Fletcher |
J3 MENA |
Associate Director of Social |
Links
Video URL