2017 Winners & Shortlists

Brief Explanation

We created 3 blogger videos featuring babies as experts who showed off their expertise on specialized topics. Video 1) Gia, the makeup expert, is shown giving makeup tips. She describes to her viewers on how to get her look with detailed equipment and process description. Video 2) Gianni, the travel expert, is shown in enjoying his travel to Italy and showcasing the various gastronomic delights from across the country. Video 3) Dominic, the food expert, is at a happening gourmet restaurant and is shown reviewing the various dishes he has ordered in order for him to share his reviews. In all 3 videos, the baby experts create a mess which required a lot of cleaning. Using an adult voice over in a non-obtrusive, playful way we made product usage relatable. We highlighted product usage occasions and drove our target to seek more information to purchase.