| Brand | TECNO MOBILE |
| Product/Service | MOBILE PHONE |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Durable Consumer Goods, including Cars |
|
Idea Creation
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IMPACT BBDO Cairo, EGYPT
|
|
Production
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RHINO PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
“When will I ever use (insert school subject here) in real life?” We’ve all asked ourselves. Well, a lot more than you think.
And with one of the world’s worst educational systems, children in Egypt are in need of a little help; both in school and in life.
In this copy, we tackle math. A boy opens the door for a delivery guy and attempts to maneuver his way around the intricacies of paying the bill.
Credits
| Hussam Moro |
Impact BBDO Cairo |
president |
| Roni Chamcham |
Impact BBDO Cairo |
Manging Director |
| Ahmed el Keiy |
Impact BBDO |
Executive Creative director |
| Mohamed Fathi |
Impact BBDO Cairo |
Creative Director |
| Aref Fakhoury |
Impact BBDO Cairo |
Group Account Director |
| Noor Hassanein |
Impact BBDO Cairo |
Senior Planner |
| Shereen Aboyoussef |
Impact BBDO Cairo |
Account Manager |
| George Salib |
Impact BBDO Cairo |
Account Executive |
| Ahmed Hany |
Impact BBDO Cairo |
Senior Copywriter |
| Omar Osman |
Impact BBDO Cairo |
Copywriter |
| Alaa Khalil |
Impact BBDO |
Copywriter |
| Kareem Gouda |
Impact BBDO Cairo |
Senior graphic designer |
| Ehab Naguib |
Impact BBDO Cairo |
Senior Graphic Designer |
| Mohamed Abdelrehim |
Rhino Productions |
Executive Producer |
| Saleh ElAzab |
Rhino Productions |
Senior Producer |
Links
Social Media URL