2017 Winners & Shortlists

HOSPITAL

BrandTECNO MOBILE
Product/ServiceMOBILE PHONES
EntrantIMPACT BBDO Cairo, EGYPT
CategoryDurable Consumer Goods
Idea Creation IMPACT BBDO Cairo, EGYPT
Production RHINO PRODUCTIONS Cairo, EGYPT

Brief Explanation

Life best moments are over in a flash, and what’s greater than the moment your child is born. So, if you are not equipped with the fastest phone with the best camera, the moment will stay in your memory instead of on your phones. Here we see a young couple in the delivery room as the wife goes into labor and the father tries to capture the moment. To illustrate just how fast a moment can pass you by, we used a mixture of real life high-speed acting (speaking & Movement) plus minor post production.

Credits

Name Company Role
Hussam Moro Impact BBDO Cairo president
Roni Chamcham Impact BBDO Managing Director
Ahmed el Keiy Impact BBDO Executive Creative director
Aref Fakhoury Impact BBDO Cairo Group Account Director
Noor Hassanein Impact BBDO Cairo Senior Planner
Shereen Aboyoussef Impact BBDO Cairo Account Manager
George Salib Impact BBDO Cairo Account Executive
Omar Osman Impact BBDO Cairo Copywriter
Alaa Khalil Impact BBDO Copywriter
Mohamed Abdelrehim Rhino Productions Executive Producer
Saleh ElAzab Rhino Productions Senior Producer