| Brand | TECNO MOBILE |
| Product/Service | MOBILE PHONES |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Durable Consumer Goods |
|
Idea Creation
|
IMPACT BBDO Cairo, EGYPT
|
|
Production
|
RHINO PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
Life best moments are over in a flash, and what’s greater than the moment you see your son graduate. So, if you are not equipped with the fastest phone with the best camera, the moment will stay in your memory instead of on your phones.
Here we see a graduation ceremony as a father tries to capture the moment his son receives his diploma. To illustrate just how fast a moment can pass you by, we used a mixture of real life high-speed acting (speaking & Movement) plus minor post production.
Credits
| Hussam Moro |
Impact BBDO Cairo |
president |
| Roni Chamcham |
Impact BBDO |
Managing Director |
| Ahmed el Keiy |
Impact BBDO |
Executive Creative director |
| Mohamed Fathi |
Impact BBDO Cairo |
Creative Director |
| Aref Fakhoury |
Impact BBDO Cairo |
Group Account Director |
| Noor Hassanein |
Impact BBDO Cairo |
Senior Planner |
| Shereen Aboyoussef |
Impact BBDO Cairo |
Account Manager |
| George Salib |
Impact BBDO Cairo |
Account Executive |
| Omar Osman |
Impact BBDO Cairo |
Copywriter |
| Alaa Khalil |
Impact BBDO |
Copywriter |
| Mohamed Abdelrehim |
Rhino Productions |
Executive Producer |
| Saleh ElAzab |
Rhino Productions |
Senior Producer |