| Brand | TECNO MOBILE |
| Product/Service | MOBILE PHONE |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Durable Consumer Goods |
|
Idea Creation
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IMPACT BBDO Cairo, EGYPT
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|
Production
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RHINO PRODUCTIONS Cairo, EGYPT
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Brief Explanation
In a self-obsessed world where everyone feels the urge to broadcast, and often exaggerate, their lives over social media, Tecno’s C9 phone that takes the Highest-Res selfies could expose you a little more than you expected.
To best illustrate our concept, as well as cater to an extremely limited budget, we didn’t shoot a commercial, we just shot a selfie… a very detailed selfie!
In this copy, a guy takes a selfie that supposedly of his #boysnightout
Credits
| Hussam Moro |
Impact BBDO Cairo |
president |
| Roni Chamcham |
Impact BBDO Cairo |
Managing Director |
| Ahmed el Keiy |
Impact BBDO |
Executive Creative director |
| Mohamed Fathi |
Impact BBDO Cairo |
Creative Director |
| Noor Hassanein |
Impact BBDO Cairo |
Senior Planner |
| George Salib |
Impact BBDO Cairo |
Account Executive |
| Shereen Aboyoussef |
Impact BBDO Cairo |
Account Manager |
| Mohamed Gaber |
Impact BBDO Cairo |
Art Director |
| Mohamed Abdelrehim |
Rhino Productions |
Executive Producer |
| Saleh ElAzab |
Rhino Productions |
Senior Producer |