2017 Winners & Shortlists

GYM

Bronze Campaign
BrandTECNO MOBILE
Product/ServiceMOBILE PHONE
EntrantIMPACT BBDO Cairo, EGYPT
1 of 2 Campaign
CategoryDurable Consumer Goods
Idea Creation IMPACT BBDO Cairo, EGYPT
Production RHINO PRODUCTIONS Cairo, EGYPT

Brief Explanation

In a self-obsessed world where everyone feels the urge to broadcast, and often exaggerate, their lives over social media, Tecno’s C9 phone that takes the Highest-Res selfies could expose you a little more than you expected. To best illustrate our concept, as well as cater to an extremely limited budget, we didn’t shoot a commercial, we just shot a selfie… a very detailed selfie! In this copy, a guy takes a selfie in the #gym of his supposedly new found #healthylife.

Credits

Name Company Role
Hussam moro IMPACT BBDO CAIRO president & cco
Ahmed el keiy IMPACT BBDO CAIRO executive creative director
roni chamcham impact bbdo cairo managing director
mohamed fathy impact bbdo cairo creative director & director
hani mohsen IMPACT BBDO CAIRO copywriter
mohamed gaber IMPACT BBDO CAIRO art director
Mohamed hammad impact bbdo cairo group account director
sarah el atabani IMPACT BBDO CAIRO senior account manager
shereen aboyoussef impact bbdo cairo account manager
mohamed abd el rehim rhino producutions executive producer & parter
saleh el-azab rhino productions executive producer & partner
aya gaafar rhino productions line producer