| Brand | MARICO EGYPT INDUSTRIES |
| Product/Service | HAIRCODE |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Fast Moving Consumer Goods |
|
Idea Creation
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IMPACT BBDO Cairo, EGYPT
|
|
Production
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ASAP PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
For teen boys, doing the fun thing is rarely doing the right thing. This is the age of bad decisions, screw ups and breaking the rules. And they get caught in the act, more often than not, whether it’s their teachers, the cops, their parents, anyone who isn’t a teenager. So what’s the first indicator that someone is up to no-good? MESSY HAIR. But if they’re slick, they can get away with it!
So when a teenagers gets caught skipping school to watch a match by his dad, our ‘Haircode’ hero is presented with a bunch of different possibilities for dealing with the situation, whether it’s “praying for help”, “taking a dive”, or “pretending to be someone else”. But whatever he does, as long as he’s slick, he’ll get away with it!
Credits
| Hussam Moro |
Impact BBDO |
President & CCO of Impact BBDO Cairo |
| Ahmed El Keiy |
Impact BBDO |
Executive Creative Director |
| Noor Hassanein |
Impact BBDO |
Senior Copywriter |
| Hend Ghorab |
Impact BBDO |
Senior Planner |
| Dalia Abdelshafi |
Impact BBDO |
Business Unit Director |
| Mai El Attar |
Impact BBDO |
Account Director |
| Perihan Moshir |
Impact BBDO |
Senior Account Executive |
| Amin El Masri |
ASAP Productions |
Executive Producer |
| Shorouk Mokhtar |
ASAP Productions |
Producer |
| Ammar Abu Shady |
ASAP Productions |
Line Producer |
| Adeel Umar Farooqui |
Marico |
Marketing Head of MENA Region |
| Sameh Hosny |
ASAP Productions |
Line Producer |
| Ahmed Shereba |
Marico |
Marketing Director of Marico Egypt |
| Youssef Shoukry |
Marico |
Marketing Director of Marico Egypt |
| Sara El Saadany |
Marico |
Brand Manager |
| Ali Ali |
N/A |
Director |
| Pierre Mouarkesh |
N/A |
DOP |
| Roni Chamcham |
Impact BBDO |
Managing Director |