PEPSI 'SOUND OF THE NATION'
| Brand | PEPSICO |
| Product/Service | PEPSI/PEPSI NOW APP |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Branded Content & Entertainment Film |
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Idea Creation
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IMPACT BBDO Cairo, EGYPT
|
|
Media Placement
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OMD Dubai, UNITED ARAB EMIRATES
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Production
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HAMA FILM PRODUCTIONS Cairo, EGYPT
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Brief Explanation
The film is a music video which is a visual representation of all the unique sounds that come straight out of Egyptian streets. It is highly stylized, Using a mix of captured footage & graphics - in the film , the pop-culture side of Egypt is uniquely revealed - while we see free-stylers & street-artists, we also see the very core of Egyptian street icons - street cats, sirens, Cairo traffic, open-ping-pong games, the iconic Egyptian cotton candy man, and more. The video is edited using a mix of graffiti, and Egypt's youth favorite use of communication - emojis; giving the music video a funky-edge, not commonly seen by brands like Pepsi.
Credits
| Hussam Moro |
IMPACT BBDO CAIRO |
President & CCO |
| Noor Hassanein |
IMPACT BBDO CAIRO |
Senior Creative Planner |
| Roni Chamcham |
IMPACT BBDO CAIRO |
Managing Director |
| Salma Shahin |
Impact BBDO Cairo |
Account Manager |
| Aref Fakhoury |
IMPACT BBDO CAIRO |
Group Accont Director |
| Philippe Berthlot |
IMPACT BBDO DUBAI |
General Manager |
| Ahmed El Kiey |
IMPACT BBDO CAIRO |
Executive Creative Director |
| Ahmed Abdel-Karim |
PepsiCo |
Marketing Director CSDs |
| Hesham Soliman |
HAMA FILM PRODUCTIONS |
Producer & Owner |
| Haitham Abou Samra |
N/A |
Director |
| Ahmed Morshedi |
IMPACT BBDO CAIRO |
Graphic Designer |
| Richard Addington |
OMD |
Director |
| Dara Maher |
OMD |
Senior Director |
| Maher Ghazal |
OMD |
Business Unit Director |
| Hassan El-Shafei |
N/A |
Composer |
| Hossam Sherif |
OMD |
Media Manager |
| Sherif Hassan |
OMD |
Social Media Manager |
| Richard Addigton |
OMD |
Director |
| Sara Ahmed |
OMD |
Digital Manager |
| Seif El Mashad |
OMD |
Social Media Senior Executive |
Links
Social Media URL