THE POWER OF EVERY GENERATION
| Brand | VODAFONE EGYPT |
| Product/Service | LAUNCHING THE 4TH GENERATION NETWORK |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Financial & Business Products & Services, Commercial Public Services |
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Idea Creation
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Placement
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MEC GLOBAL Cairo, EGYPT
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Production
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THE FILM MARSHALS Cairo, EGYPT
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Additional Company
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VODAFONE EGYPT Cairo, EGYPT
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Brief Explanation
“The Power of Every Generation”
Facts and figures show that Vodafone is perceived as the strongest network in Egypt throughout the past 10 years among the Egyptian. Earlier this year, 4G networks were launched in Egypt. Vodafone decided then to launch its 4G network, not by discrediting its 3G past, but by honoring it.
Through our intense emotionally film showcasing the campaign point of view; The Power of Every Generation. Our film was released featuring a collective of Egyptian superstars from various fields paired with a few of their natural successors to showcase that the power of every next generation is borrowed from the last.
The music we had took the consumers from ground to ceiling, whereas it started off with a slow emotional tune; leveling up second by second to complement the actual video, reaching to the crescendo part to boost up each grand finale victory shot.
Credits
| Mohamed Shaker |
Freelancer |
Film maker and director |
| Karim Ayesh |
J. Walter Thompson Cairo |
Associate Creative Director |
| Mostafa Sherif |
J. Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J. Walter Thompson Cairo |
Senior Copy Writer |
| Youssef Hammad |
J. Walter Thompson Cairo |
Art Director |
| Hosny Ali |
The Garage |
Sound Engineer |
| Moetaz Thabet |
The Film Marshals |
Founder/Owner of The Film Marshals |
| Nihal Gabr |
The Film Marshals |
Producer |
| Mai Azmy |
J. Walter Thompson Cairo |
Managing Director |
| Mostafa Shady |
J. Walter Thompson Cairo |
Executive Director - New Business |
| Hisham Ghamrawy |
J. Walter Thompson Cairo |
Account Manager |
| Natalie Michel |
J. Walter Thompson Cairo |
Account Executive |
| Amir Adib |
J. Walter Thompson Cairo |
Senior Planner |
Links
Video URL