2017 Winners & Shortlists

THE ROAD

BrandORMAN CHARITY ASSOCIATION
Product/ServiceCHARITY DONATIONS
EntrantTNA Cairo, EGYPT
CategoryCharities & Appeals
Idea Creation TNA Cairo, EGYPT
Idea Creation 2 DDB EGYPT Cairo, EGYPT
Media Placement TNM Cairo, EGYPT
Production TNP Giza, EGYPT

Brief Explanation

Rationale Healthcare in Egypt has always been a great problematic issue. Egypt faces multiple health challenges in the form of insufficient financial resources or inefficient use of already existing funds, limited institutional capacity and infrastructure, discrimination in availability of services especially in rural areas and Upper Egypt. Concept In Upper Egypt, there is a lack of hospitals specifically hospitals for cardiology and heart surgery. In Asyout, if a patient suffers from a heart attack, he will have to drive almost three hundred kilometers to able to get into a hospital. This is a substantial issue due to the fact that many patients die on their way to the hospitals.

Credits

Name Company Role
Basel El Deeb TNA.DDB Managing Partner / Head of Creative
Sevag Der Sarkissian TNA.DDB Associate Creative Director
Ahmed Sherif TNA.DDB Senior Copywriter
Hosam Akil TNA.DDB Copywriter
Ragy Baqy TNA.DDB Copywriter
Omar Dawoud TNA.DDB Copywriter