Brand | ORMAN CHARITY ASSOCIATION |
Product/Service | CHARITY DONATIONS |
Entrant | TNA Cairo, EGYPT |
Category | Charities & Appeals |
Idea Creation
|
TNA Cairo, EGYPT
|
Idea Creation 2
|
DDB EGYPT Cairo, EGYPT
|
Media Placement
|
TNM Cairo, EGYPT
|
Production
|
TNP Giza, EGYPT
|
Brief Explanation
Rationale
Healthcare in Egypt has always been a great problematic issue. Egypt faces multiple health challenges in the form of insufficient financial resources or inefficient use of already existing funds, limited institutional capacity and infrastructure, discrimination in availability of services especially in rural areas and Upper Egypt.
Concept
In Upper Egypt, there is a lack of hospitals specifically hospitals for cardiology and heart surgery. In Asyout, if a patient suffers from a heart attack, he will have to drive almost three hundred kilometers to able to get into a hospital. This is a substantial issue due to the fact that many patients die on their way to the hospitals.
Credits
Basel El Deeb |
TNA.DDB |
Managing Partner / Head of Creative |
Sevag Der Sarkissian |
TNA.DDB |
Associate Creative Director |
Ahmed Sherif |
TNA.DDB |
Senior Copywriter |
Hosam Akil |
TNA.DDB |
Copywriter |
Ragy Baqy |
TNA.DDB |
Copywriter |
Omar Dawoud |
TNA.DDB |
Copywriter |