EGYPTIAN BMOVIE: SURVIVOR
| Brand | ETISALAT |
| Product/Service | FREEHAT TARIFF |
| Entrant | TNA Cairo, EGYPT |
| Category | Commercial Public Services |
|
Idea Creation
|
TNA Cairo, EGYPT
|
|
Idea Creation 2
|
DDB EGYPT Cairo, EGYPT
|
Brief Explanation
The Client of a competitor telecom provider is met with an exaggerated reaction from the sales representative because the client was questioning the offer given by the telecom company. This notion comes from Egyptian B-movies that often have unrealistic fight scenes, exaggerated reactions, and horrible production quality.
Freehat is nothing but great deals. No drama.
Credits
| Basel El Deeb |
TNA/DDB |
Managing Partner/Head of Creative |
| Karim Ayesh |
TNA.DDB |
Creative Director |
| Mostafa Sherif |
TNA.DDB |
Creative Director |
| Sevag Der Sarkissian |
TNA.DDB |
Associate Creative Director |
| Ahmed Sherif |
TNA.DDB |
Senior Copywriter |
| Hossam Akil |
TNA.DDB |
Copywriter |
| Omar Dawood |
TNA.DDB |
Copywriter |
| Ragy Baqy |
TNA.DDB |
Copywriter |