| Brand | NATIONAL BANK OF EGYPT |
| Product/Service | BANKING/LOANS |
| Entrant | TNA Cairo, EGYPT |
| Category | Financial Products & Services |
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Idea Creation
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TNA Cairo, EGYPT
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Idea Creation 2
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DDB EGYPT Cairo, EGYPT
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Media Placement
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TNM Cairo, EGYPT
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Production
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TNP Giza, EGYPT
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Brief Explanation
The ad is all about the hero narrating a horrible incident that affected his life, and it was because of a pack of nails he sat on.
He had to spend a long time in a surgery in a very awkward position, which made him despises nails completely.
Yet, despite all what happened to him because of nails, after one year he opened a Nails’ factory, because he loves the money he makes out of it, as nails are greatly profitable.
Credits
| Akram Negm |
TNA/DDB Egypt |
Creative Director |
| Basel El Deeb |
TNA/DDB |
Managing Partner/Head of Creative |
| Hashem El Sokkary |
TNA/DDB Egypt |
Creative Director |
| Yasmine Emad |
TNA/DDB Egypt |
Senior Copywriter |