2017 Winners & Shortlists

NBE - BARRELS

BrandNATIONAL BANK OF EGYPT
Product/ServiceBANKING/LOANS
EntrantTNA Cairo, EGYPT
CategoryFinancial Products & Services
Idea Creation TNA Cairo, EGYPT
Idea Creation 2 DDB EGYPT Cairo, EGYPT
Media Placement TNM Cairo, EGYPT
Production TNP Giza, EGYPT

Brief Explanation

The ad is all about the hero narrating a horrible incident that happened to his father right in-front of his eyes, and it was because of a barrel. His elderly father slipped into the barrel, which took him down so hard on a pack of stairs. And since then barrels are considered a curse to their family. Yet, despite all what happened to his father because of a barrel, they still opened a Barrels’ factory, because they love the money they make out of it, as barrels are greatly profitable.

Credits

Name Company Role
Akram Negm TNA/DDB Egypt Creative Director
Basel El Deeb TNA/DDB Managing Partner/Head of Creative
Hashem El Sokkary TNA/DDB Egypt Creative Director
Yasmine Emad TNA/DDB Egypt Senior Copywriter