| Brand | NATIONAL BANK OF EGYPT |
| Product/Service | BANKING/LOANS |
| Entrant | TNA Cairo, EGYPT |
| Category | Financial Products & Services |
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Idea Creation
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TNA Cairo, EGYPT
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Idea Creation 2
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DDB EGYPT Cairo, EGYPT
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Media Placement
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TNM Cairo, EGYPT
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Production
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TNP Giza, EGYPT
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Brief Explanation
The ad is all about the hero narrating a horrible incident that happened to his father right in-front of his eyes, and it was because of a barrel.
His elderly father slipped into the barrel, which took him down so hard on a pack of stairs. And since then barrels are considered a curse to their family.
Yet, despite all what happened to his father because of a barrel, they still opened a Barrels’ factory, because they love the money they make out of it, as barrels are greatly profitable.
Credits
| Akram Negm |
TNA/DDB Egypt |
Creative Director |
| Basel El Deeb |
TNA/DDB |
Managing Partner/Head of Creative |
| Hashem El Sokkary |
TNA/DDB Egypt |
Creative Director |
| Yasmine Emad |
TNA/DDB Egypt |
Senior Copywriter |