2017 Winners & Shortlists

LA 2

BrandMOUNTAIN VIEW
Product/ServiceGATED COMMUNITY
EntrantADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Media Placement PARAMOUNT MEDIA Cairo, EGYPT
Production ASAP PRODUCTIONS Cairo, EGYPT

Brief Explanation

In this commercial, the 6th and final one in the series Migo feels like shopping and the bodyguard offers to guide them to a Mall. It’s a mixed use Mall where the shops are at street level and people live in apartments above them. Both Ahmed and Migo are really impressed with the concept, Migo suggests to Ahmed that they could live there and pop back home every now and then. Ahmed tells Migo that they are in California at the end of the world and if what he wants is this kind of mixed used mall, then they can get that back home close to their family and friends. Migo agrees that he is missing home too and it’s about time to go back.

Credits

Name Company Role
HAZEM HUSSEIN ADVANTAGE MARKETING & ADVERTSING CHAIRMAN & CEO & CCO
TAMER ELEZABI ADVANTAGE MARKETING & ADVERTSING EXECUTIVE VICE PRESIDENT
ARKADIO CESAR ADVANTAGE MARKETING & ADVERTSING ECD
MAHMOUD HOSNI ADVANTAGE MARKETING & ADVERTSING ACD
MARIAM ELTOUNY ADVANTAGE MARKETING & ADVERTSING ACCOUNT MANAGER
AMIN ELMASRI ASAP EXECUTIVE PRODUCER
OMAR HILAL OMAR HILAL DIRECTOR