2017 Winners & Shortlists

PARIS

BrandMOUNTAIN VIEW
Product/ServiceGATED COMMUNITY
EntrantADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Media Placement PARAMOUNT MEDIA Cairo, EGYPT
Production ASAP PRODUCTIONS Cairo, EGYPT

Brief Explanation

In this commercial, which is the 3rd one in a campaign of six, our location Here Ahmed Ezz and Magued El Kedwany”Migo”, two most beloved Egyptian actors, are admiring Paris’ stunning architecture and its famous street’s cafes. But the language barrier added to the Parisian blunt attitude proves to be really too much for our protagonist. There is even an incident where by Maged unintentionally ends up eating “frogs” legs when he misread the menu thinking it was a typical Egyptian dish “chicken farrouj” Once again Magued is told by Ahmed Ezz that, if French architecture and great sidewalk cafes is what he wants, rather go and live in the Mountain View’s iCity. Here you will have all of the above but live among our kind-hearted people.

Credits

Name Company Role
HAZEM HUSSEIN ADVANTAGE MARKETING & ADVERTSING CHAIRMAN & CEO & CCO
TAMER ELEZABI ADVANTAGE MARKETING & ADVERTSING EXECUTIVE VICE PRESIDENT
ARKADIO CESAR ADVANTAGE MARKETING & ADVERTSING ECD
MAHMOUD HOSNI ADVANTAGE MARKETING & ADVERTSING ACD
MARIAM ELTOUNY ADVANTAGE MARKETING & ADVERTSING ACCOUNT MANAGER
AMIN ELMASRI ASAP EXECUTIVE PRODUCER
SHERIF ARAFA ASAP EXECUTIVE PRODUCER