2017 Winners & Shortlists

LONDON

BrandMOUNTAIN VIEW
Product/ServiceGATED COMMUNITY
EntrantADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Media Placement PARAMOUNT MEDIA Cairo, EGYPT
Production ASAP PRODUCTIONS Cairo, EGYPT

Brief Explanation

London is the first commercial out of a campaign of six. Ahmed Ezz and Magued El Kedwany ”Migo”, two most beloved Egyptian actors, are in London. Obliviously they, like anyone whom travel to this great city, are absolutely mesmerized by the abundance of street shopping and the beautiful walk way by the river Thames, its idyllic clean and pollution free. But London also falls short of perfection, the weather becomes dreadful, and both of our heroes are caught unprepared getting totally drenched in the rain. Ahmed Ezz points out to Magued that, if it is beautiful walkways along a river as well as the international street shopping experience that he wants. Then they are better off at the new Mountain View iCity, where they can have all of that with our beautiful Cairo’s weather.

Credits

Name Company Role
HAZEM HUSSEIN ADVANTAGE MARKETING & ADVERTSING CHAIRMAN & CEO & CCO
TAMER ELEZABI ADVANTAGE MARKETING & ADVERTSING EXECUTIVE VICE PRESIDENT
ARKADIO CESAR ADVANTAGE MARKETING & ADVERTSING ECD
MAHMOUD HOSNI ADVANTAGE MARKETING & ADVERTSING ACD
MARIAM ELTOUNY ADVANTAGE MARKETING & ADVERTSING ACCOUNT MANAGER
AMIN ELMASRY ASAP EXECUTIVE PRODUCER
SHERIF ARAFA ASAP DIRECTOR