2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food
SHARE THE UNEXPECTED
AMOR BENAMOR / COUSCOUS | SPAGHETTI | TLITLI
ALL IN EL ACHOUR ALGERIA BIRTH
Paris
FRANCE
ONE WAY TO SPLIT A KIWIFRUIT
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
ANOTHER WAY TO SPLIT A ZESPRI KIWI
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
CAN YOU GET HOME BEFORE YOUR ZESPRI KIWIFRUIT?
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Grand Prix
ZESPRI KIWI AND THE MASTER OF SPOONS
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Grand Prix
WHEN A ZESPRI KIWI MEETS A FAN
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Grand Prix
ZESPRI KIWI AND THE SLINGSHOT
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
THE KING OF POP
EDITA / MOLTO PATE
CIRCUS Giza EGYPT FILM CLINIC EXPRESS
Cairo
EGYPT
THE BUREAU
LABANITA / LABANITA YOGURT FMCG
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
THE MECHANIC
LABANITA / LABANITA YOGURT FMCG
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
TODO BOMB
EDITA / TODO BOMB
MAHDYS Cairo EGYPT ORCA
Cairo
EGYPT
TODO BROWNIES
EDITA / TODO BROWNIES
MAHDYS Cairo EGYPT ORCA
Cairo
EGYPT
HALWANI CHICKEN LAUNCH
HALWANI BROTHERS / HALWANI CHICKEN RANGE
MAHDYS Cairo EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
BAKING HAPPINESS EVERYDAY
TED (TASTY EVERY DAY) / ENGLISH CAKE
PHENOMENA Beirut LEBANON EFX FILMS
Beirut
LEBANON
SUPER TIGER
EGYPT FOODS / FOODS
THE ACADEMY Giza EGYPT
A02 Drinks
THE TEA PROFESSIONALS
UNILEVER / LIPTON
KAIRO Cairo EGYPT THE PRODUCERS
Giza
MONKEYS PRODUCTION HOUSE
Cairo
EGYPT
APPRECIATION
ALMARAI / ALMARAI MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
ALMARAI TREATS DRINK
BEYTI IDJ / FLAVOURED MILK DRINK
LOOK ADVERTISING COMPANY Cairo EGYPT LOOK ADVERTISING COMPANY
Cairo
EGYPT
Bronze
MOHAMED SALAH - HAKAK HELMAK #YALLANOW
PEPSICO EGYPT / PEPSI
MEDIAPRO MIDDLE EAST Dubai UNITED ARAB EMIRATES MEDIAPRO MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
MOHAMED ELNENY - HAKAK HELMAK #YALLANOW
PEPSICO EGYPT / PEPSI
MEDIAPRO MIDDLE EAST Dubai UNITED ARAB EMIRATES MEDIAPRO MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
NESCAFE CAPPUCCINO ITALIANO TVC
NESTLÉ MIDDLE EAST FZ / NESCAFE CAPPUCCINO
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES VIP FILMS
Dubai
UNITED ARAB EMIRATES
NESCAFE ARABIANA - FREEKICK
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
NESCAFE ARABIANA - SELFIE
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
A03 Fast Moving Consumer Goods
CAR
MARICO EGYPT INDUSTRIES / HAIRCODE
IMPACT BBDO Cairo EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
CINEMA
MARICO EGYPT INDUSTRIES / HAIRCODE
IMPACT BBDO Cairo EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
FOOTBALL
MARICO EGYPT INDUSTRIES / HAIRCODE
IMPACT BBDO Cairo EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
KITKAT HAVE A BREAK
NESTLÉ / KITKAT
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
A04 Durable Consumer Goods
GYM
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
Bronze
OUTING
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
PARK
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
Bronze
GRADUATION
TECNO MOBILE / MOBILE PHONES
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
HOSPITAL
TECNO MOBILE / MOBILE PHONES
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
DOCTOR
HUAWEI TECH. INVESTMENT CO. / HUAWEI MOBILE DEVICES
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
MERCHANT
HUAWEI TECH. INVESTMENT CO. / HUAWEI MOBILE DEVICES
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
IF YOUR AC IS NOT AN AC… GET FRESH
FRESH / HOME APPLIANCES
TNA Cairo EGYPT TNP
Giza
EGYPT
IF YOUR FRIDGE IS NOT A FRIDGE... GET FRESH
FRESH / WHITE GOODS
TNA Cairo EGYPT TNP
Giza
EGYPT
IF YOUR WATER HEATER IS NOT A WATER HEATER… GET FRESH
FRESH / HOME APPLIANCES
TNA Cairo EGYPT TNP
Giza
EGYPT
A05 Cars & Automotive Products & Services
CITY VS DESERT
NISSAN / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CITY FILMS
Beirut
AMBASSADORS
Amsterdam
LEBANON
THE NETHERLANDS
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
LONDON
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
TROPICAL ISLANDS
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
PARIS
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
NEW YORK
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
LA 1
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
LA 2
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
THE HARDEST QUESTION
AMERICANA GROUP / HARDEE'S
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC
Salmiya
KUWAIT
ONE AND ONE DAY
SOUQ.COM / ONLINE FASHION AND MEDIA STORE
GOOD PEOPLE Beirut LEBANON GOOD PEOPLE
Beirut
LEBANON
INTENSE
KFC / KFC FIRECRACKER CHICKEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES UNEXPECTED
Stuttgart
GERMANY
Short List
MISH MISH
KFC / KFC CRUNCHER
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Short List
RACHEL'S HOME
ALDAR / PROPERTY DEVELOPMENT
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
A07 Travel, Transport & Leisure
YOUR EXTRAORDINARY STORY
ABU DHABI TOURISM AND CULTURE AUTHORITY / DESTINATION ABU DHABI
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES