|
A10 Use of Digital & Social
|
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Short List
|
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS |
GARAGE366 DMCC Dubai |
UNITED ARAB EMIRATES |
|
|
|
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
IMPOSSIBLE STRIKES AGAIN THIS DSF
VISA / DUBAI SHOPPING FESTIVAL PROMOTIONS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
IMPACT BBDO
Dubai
|
UNITED ARAB EMIRATES
|
|
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH |
INITIATIVE MENA Dubai |
UNITED ARAB EMIRATES |
MULLENLOWE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS |
J. WALTER THOMPSON CAIRO |
EGYPT |
J. WALTER THOMPSON CAIRO
|
EGYPT
|
|
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
|
CLEAN & CLEAR #SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR |
J3 MENA Dubai |
UNITED ARAB EMIRATES |
SONY MUSIC ENTERTAINMENT
Dubai
|
UNITED ARAB EMIRATES
|
|
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK |
LEO BURNETT Riyadh |
SAUDI ARABIA |
LEO BURNETT
Riyadh
|
SAUDI ARABIA
|
|
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE |
LEO BURNETT BEIRUT |
LEBANON |
|
|
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List
|
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STINK
London
|
UNITED KINGDOM
|
Short List
|
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT |
MEDIAVEST|SPARK Dubai |
UNITED ARAB EMIRATES |
|
|
|
THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM
MONDELÉZ INTERNATIONAL / CADBURY OREO CHOCOLATE BISCUIT |
MEDIAVEST|SPARK Dubai |
UNITED ARAB EMIRATES |
|
|
|
HADIA TIME
LENOVO MIDDLE EAST / LENOVO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MEDIAMONKS
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
TEAM ANGEL WOLF FOR TRIYAS
YAS MARINA CIRCUIT / HEALTH & FITNESS COMMUNITY EVENT |
STARCOM Dubai |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
|
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
|
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
CITY FILMS
Beirut
|
LEBANON
|
|
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
MMTTV PRODUCTIONS
Amsterdam
FLICKER SHOW PRODUCTIONS
Dubai
|
THE NETHERLANDS
UNITED ARAB EMIRATES
|
|
|
A11 Use of Brand or Product Integration into Existing Content
|
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA |
BEATTIE + DANE Kuwait |
KUWAIT |
CINEMAGIC
Salmiya
|
KUWAIT
|
|
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS |
GARAGE366 DMCC Dubai |
UNITED ARAB EMIRATES |
|
|
|
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE |
J. WALTER THOMPSON JORDAN Amman |
JORDAN |
KIWI MEDIA SOLUTIONS
Amman
|
JORDAN
|
|
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE |
LEO BURNETT Riyadh |
SAUDI ARABIA |
|
|
|
'CHILLING CONTENT'
GSK / SENSODYNE ADVANCE REPAIR & PROTECT |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Short List
|
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
PUBLICIS MIDDLE EAST
Dubai
FILMMASTER
Dubai
|
UNITED ARAB EMIRATES
|
|
QA DIGITAL BRAND INTEGRATION
ALARABY TELEVISION NETWORK, LONDON / QATAR AIRWAYS |
SAWA MEDIA Dubai |
UNITED ARAB EMIRATES |
SAWA MEDIA
Dubai
|
UNITED ARAB EMIRATES
|
|
SHERATON DELIGHT MY JOURNEY
SHERATON HOTEL & RESORTS / WHERE ACTIONS SPEAK LOUDER |
STARWOOD EAME SERVICES COMPANY BVBA Brussels |
BELGIUM |
SWEETWATER COMMUNICATION
Dubai
|
UNITED ARAB EMIRATES
|
|
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A12 Excellence in Audience Engagement & Distribution Strategy
|
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA |
BEATTIE + DANE Kuwait |
KUWAIT |
CINEMAGIC
Salmiya
|
KUWAIT
|
Silver
|
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
BOLD AGENCY
Riyadh
|
SAUDI ARABIA
|
|
#SAVEYOURFLAVOUR
MARS / GALAXY NEW FLAVOUR LAUNCH |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
JOY FILMS
Dubai
|
UNITED ARAB EMIRATES
|
|
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH |
INITIATIVE MENA Dubai |
UNITED ARAB EMIRATES |
MULLENLOWE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS |
J. WALTER THOMPSON CAIRO |
EGYPT |
J. WALTER THOMPSON CAIRO
|
EGYPT
|
|
NEWSWORTHY BOOKS
JARIR / BOOKS |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Short List
|
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE |
LEO BURNETT BEIRUT |
LEBANON |
|
|
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
|
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
GOOD PEOPLE
Beirut
|
LEBANON
|
Short List
|
FASHION BONDING
MAX FASHION / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
MILKSHAKE MEDIA
Dubai
|
UNITED ARAB EMIRATES
|
|