2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A06 Use of Talent
AL JAY AFDAL
MOBILY / TELECOM
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
B01 Use of an Artist as a Spokesperson / Ambassador in Partnership with a Brand or a Cause
AL JAY AFDAL
MOBILY / TELECOM
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
B05 Excellence in Music Video
AL JAY AFDAL
MOBILY / TELECOM
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
A07 Live Brand Experience
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
A12 Excellence in Audience Engagement & Distribution Strategy
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
A10 Use of Digital & Social
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
A04 Series: Fiction & Non-Fiction
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
A05 Use of User Generated Content
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
A14 Innovation in Entertainment
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A11 Use of Brand or Product Integration into Existing Content
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS Amman JORDAN
B03 Use of Original Composition for a Brand or Campaign
HASSA ELIYA (NOW IS MINE)
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON
A01 Cinema & Theatrical: Fiction & Non-Fiction
BACK TO SCHOOL
SUN & SAND SPORTS / BACK TO SCHOOL PRODUCT
SUN & SAND SPORTS Dubai UNITED ARAB EMIRATES
A02 TV & Broadcast: Fiction & Non-Fiction
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES CITY FILMS Beirut LEBANON
Short List
A13 Excellence in Partnerships
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A08 Sports Entertainment
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Bronze
A03 Online: Fiction & Non-Fiction
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Bronze
A09 Game or Gaming
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Gold
B02 Use of Licenced or Remastered Music for a Brand or Campaign
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Silver
A09 Game or Gaming
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Short List
A01 Cinema & Theatrical: Fiction & Non-Fiction
TEARS OF WINTER
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
A04 Series: Fiction & Non-Fiction
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS Amman JORDAN
B03 Use of Original Composition for a Brand or Campaign
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
B01 Use of an Artist as a Spokesperson / Ambassador in Partnership with a Brand or a Cause
#SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT Dubai / AAQ PRODUCTION Dubai UNITED ARAB EMIRATES
A11 Use of Brand or Product Integration into Existing Content
'CHILLING CONTENT'
GSK / SENSODYNE ADVANCE REPAIR & PROTECT
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Short List
A02 TV & Broadcast: Fiction & Non-Fiction
MOMENTS (ALEX AND JOE)
AIRTEL NIGERIA / SMARTSPEEDOO
NOAH'S ARK COMMUNICATIONS Lagos NIGERIA ARK RESOURCES Maryland Lagos / UNDERDOG PRODUCTION Lagos NIGERIA
Short List
A08 Sports Entertainment
QATAR EXXONMOBIL OPEN EMOJIS
EXXONMOBIL QATAR / QATAR EXXONMOBIL OPEN TENNIS
FRAME COMMUNICATIONS Doha QATAR
B02 Use of Licenced or Remastered Music for a Brand or Campaign
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Short List
A05 Use of User Generated Content
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Short List
A03 Online: Fiction & Non-Fiction
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A06 Use of Talent
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B05 Excellence in Music Video
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A12 Excellence in Audience Engagement & Distribution Strategy
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
A10 Use of Digital & Social
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
A07 Live Brand Experience
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
A10 Use of Digital & Social
THEY'RE JUST COWS
LABANITA / LABANITA YOGURT FMCG
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B05 Excellence in Music Video
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Short List
B02 Use of Licenced or Remastered Music for a Brand or Campaign
PRICELESS ANTHEM
MASTERCARD / UEFA CHAMPIONS LEAGUE 2016 PARTNERSHIP
DIGITASLBi Dubai UNITED ARAB EMIRATES
A12 Excellence in Audience Engagement & Distribution Strategy
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
A06 Use of Talent
MARS MODERN CLASSICS
MARS / MARS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
A03 Online: Fiction & Non-Fiction
NILOOFAR'S STORY
EMIRATES NBD / FINANCIAL SERVICES
GYRO Dubai UNITED ARAB EMIRATES GYRO Dubai UNITED ARAB EMIRATES
B03 Use of Original Composition for a Brand or Campaign
#SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT Dubai / AAQ PRODUCTION Dubai UNITED ARAB EMIRATES
A02 TV & Broadcast: Fiction & Non-Fiction
BACK TO SCHOOL
SUN & SAND SPORTS / BACK TO SCHOOL PRODUCT
SUN & SAND SPORTS Dubai UNITED ARAB EMIRATES
A08 Sports Entertainment
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
A01 Cinema & Theatrical: Fiction & Non-Fiction
THE RUSSIAN ODYSSEY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Short List
B01 Use of an Artist as a Spokesperson / Ambassador in Partnership with a Brand or a Cause
GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND
SQUAD DIGITAL Nairobi KENYA ENOS OLIK PRODUCTIONS Nairobi KENYA
A11 Use of Brand or Product Integration into Existing Content
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
A04 Series: Fiction & Non-Fiction
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST Dubai / FILMMASTER Dubai UNITED ARAB EMIRATES
Gold
A05 Use of User Generated Content
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
Bronze
A07 Live Brand Experience
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
Bronze
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
Silver