2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Cinema & Theatrical: Fiction & Non-Fiction
BACK TO SCHOOL
SUN & SAND SPORTS / BACK TO SCHOOL PRODUCT
SUN & SAND SPORTS Dubai UNITED ARAB EMIRATES
THE RUSSIAN ODYSSEY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Short List
VERISIMILITUDE AT NOON
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
TEARS OF WINTER
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
A02 TV & Broadcast: Fiction & Non-Fiction
KHALF ESSOURA
OOREDOO / OOREDOO BRAND CONTENT
ALL IN EL ACHOUR ALGERIA ALL IN
EL ACHOUR
ALGERIA
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES CITY FILMS
Beirut
LEBANON
Short List
BACK TO SCHOOL
SUN & SAND SPORTS / BACK TO SCHOOL PRODUCT
SUN & SAND SPORTS Dubai UNITED ARAB EMIRATES
MOMENTS (ALEX AND JOE)
AIRTEL NIGERIA / SMARTSPEEDOO
NOAH'S ARK COMMUNICATIONS Lagos NIGERIA ARK RESOURCES
Maryland Lagos
UNDERDOG PRODUCTION
Lagos
NOAH'S ARK COMMUNICATIONS
Lagos
NIGERIA
Short List
A03 Online: Fiction & Non-Fiction
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY
Beirut
LEBANON
BEKO TOMORROW'S HOME
BEKO / BEKO CONNECTED HOME
R/GA LONDON UNITED KINGDOM DINAMO ISTANBUL
TURKEY
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
CAREEM RHINO
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
BALLOON VIEW
EMAAR / PROPERTY DEVELOPMENT
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
DINNER WITHOUT THE DRAMA
EATAPP.CO / RESTAURANT TABLE BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MISFITS
Dubai
UNITED ARAB EMIRATES
SHERATON DELIGHT MY JOURNEY
SHERATON HOTEL & RESORTS / WHERE ACTIONS SPEAK LOUDER
STARWOOD EAME SERVICES COMPANY BVBA Brussels BELGIUM SWEETWATER COMMUNICATION
Dubai
UNITED ARAB EMIRATES
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
NILOOFAR'S STORY
EMIRATES NBD / FINANCIAL SERVICES
GYRO Dubai UNITED ARAB EMIRATES GYRO
Dubai
UNITED ARAB EMIRATES
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
Short List
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES THE NUDGE THEORY
Dubai
UNITED ARAB EMIRATES
I RECOMMEND MOM
HSBC / CSR
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES SPACEPLUM
Fujairah
UNITED ARAB EMIRATES
Short List
MICROPOLITICS
MADA MASR / PUBLICATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
SILVER LINING
CENTREPOINT / RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
TEARS OF WINTER
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
VERISIMILITUDE AT NOON
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
NOTHING BEATS THE ORIGINAL
PFIZER MIDDLE EAST / VIAGRA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES GREAT GUNS
London
UNITED KINGDOM
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS
Dubai
UNITED ARAB EMIRATES
SAUDI HERO
SAUDI TELECOM COMPANY - STC / SAUDI HERO
Y&R Riyadh SAUDI ARABIA
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN AZAD FILMS
Karachi
PAKISTAN
Short List
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN THEATRICA PRODUCTIONS
Lahore
PAKISTAN
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
Bronze
A04 Series: Fiction & Non-Fiction
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS
Amman
JORDAN
SAUDI HERO
SAUDI TELECOM COMPANY - STC / SAUDI HERO
Y&R Riyadh SAUDI ARABIA
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST
Dubai
FILMMASTER
Dubai
UNITED ARAB EMIRATES
Gold
A05 Use of User Generated Content
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
Short List
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
UNITED ARAB EMIRATES
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS
Beirut
LEBANON
THE POWER OF EVERY GENERATION
VODAFONE EGYPT / LAUNCHING THE 4TH GENERATION NETWORK
J. WALTER THOMPSON CAIRO EGYPT THE FILM MARSHALS
Cairo
EGYPT
PEPSI 'SOUND OF THE NATION'
PEPSICO / PEPSI/PEPSI NOW APP
IMPACT BBDO Cairo EGYPT HAMA FILM PRODUCTIONS
Cairo
EGYPT
Short List
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
MOTHER'S DAY WITH THE SPOT
BA UNITED HOLDING / THE SPOT
INTERMARKETS Beirut LEBANON