2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A10 Use of Digital & Social
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
UNITED ARAB EMIRATES
CLEAN & CLEAR #SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
J3 MENA Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT
Dubai
UNITED ARAB EMIRATES
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM
MONDELÉZ INTERNATIONAL / CADBURY OREO CHOCOLATE BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
TEAM ANGEL WOLF FOR TRIYAS
YAS MARINA CIRCUIT / HEALTH & FITNESS COMMUNITY EVENT
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/MASTHEAD/MOBILE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
EXPO 2020 DUBAI LOGO LAUNCH
EXPO 2020 DUBAI / EXPO 2020 DUBAI LOGO
CLEARTAG Dubai UNITED ARAB EMIRATES
HOW TO EAT A ZESPRI
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Bronze
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Short List
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
Grand Prix
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS
Beirut
LEBANON
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
IMPOSSIBLE STRIKES AGAIN THIS DSF
VISA / DUBAI SHOPPING FESTIVAL PROMOTIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
ETISALAT MISR MOTHER'S DAY PRANK
ETISALAT MISR / ETISALAT MISR TELECOM COMPANY
CORE REPUBLIC Cairo EGYPT CORE REPUBLIC
Cairo
EGYPT
A11 Use of Brand or Product Integration into Existing Content
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS
Amman
JORDAN
'CHILLING CONTENT'
GSK / SENSODYNE ADVANCE REPAIR & PROTECT
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Short List
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC
Salmiya
KUWAIT
QA DIGITAL BRAND INTEGRATION
ALARABY TELEVISION NETWORK, LONDON / QATAR AIRWAYS
SAWA MEDIA Dubai UNITED ARAB EMIRATES SAWA MEDIA
Dubai
UNITED ARAB EMIRATES
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST
Dubai
FILMMASTER
Dubai
UNITED ARAB EMIRATES
SHERATON DELIGHT MY JOURNEY
SHERATON HOTEL & RESORTS / WHERE ACTIONS SPEAK LOUDER
STARWOOD EAME SERVICES COMPANY BVBA Brussels BELGIUM SWEETWATER COMMUNICATION
Dubai
UNITED ARAB EMIRATES
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
A12 Excellence in Audience Engagement & Distribution Strategy
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
UNITED ARAB EMIRATES
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC
Salmiya
KUWAIT
Silver
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY
Riyadh
SAUDI ARABIA
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Short List
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
UNITED ARAB EMIRATES
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
#SAVEYOURFLAVOUR
MARS / GALAXY NEW FLAVOUR LAUNCH
IMPACT BBDO Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
A13 Excellence in Partnerships
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A14 Innovation in Entertainment
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
B01 Use of an Artist as a Spokesperson / Ambassador in Partnership with a Brand or a Cause
AL JAY AFDAL
MOBILY / TELECOM
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
#SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT
Dubai
AAQ PRODUCTION
Dubai
UNITED ARAB EMIRATES
GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND
SQUAD DIGITAL Nairobi KENYA ENOS OLIK PRODUCTIONS
Nairobi
KENYA
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B02 Use of Licenced or Remastered Music for a Brand or Campaign
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
Silver
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
Short List
PRICELESS ANTHEM
MASTERCARD / UEFA CHAMPIONS LEAGUE 2016 PARTNERSHIP
DIGITASLBi Dubai UNITED ARAB EMIRATES
TOUNES EL KHADHRA
NATIONAL OFFICE OF TUNISIAN TOURISM / DOMESTIC TOURISM
J. WALTER THOMPSON TUNIS TUNISIA
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT