2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A05 Use of User Generated Content
THE POWER OF EVERY GENERATION
VODAFONE EGYPT / LAUNCHING THE 4TH GENERATION NETWORK
J. WALTER THOMPSON CAIRO EGYPT THE FILM MARSHALS
Cairo
EGYPT
A06 Use of Talent
AL JAY AFDAL
MOBILY / TELECOM
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
MARS MODERN CLASSICS
MARS / MARS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES THE NUDGE THEORY
Dubai
UNITED ARAB EMIRATES
Short List
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
THE POWER OF EVERY GENERATION
VODAFONE EGYPT / LAUNCHING THE 4TH GENERATION NETWORK
J. WALTER THOMPSON CAIRO EGYPT THE FILM MARSHALS
Cairo
EGYPT
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN AZAD FILMS
Karachi
PAKISTAN
Silver
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH
J. WALTER THOMPSON RIYADH SAUDI ARABIA
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
A07 Live Brand Experience
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
Bronze
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
UNITED ARAB EMIRATES
Silver
THE PARENTS SAVINGS PLANS
EMIRATES NBD / SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
SIEMENS - INGENUITY FOR LIFE
SIEMENS / PROJECTION
ENGAGE WORKS Dubai UNITED ARAB EMIRATES
QATAR EXXONMOBIL OPEN EMOJIS
EXXONMOBIL QATAR / QATAR EXXONMOBIL OPEN TENNIS
FRAME COMMUNICATIONS Doha QATAR
CONQUER THE GAME
SUN & SAND SPORTS / ALL FOOTBALL RELATED PRODUCTS IN STORE AND ONLINE
SUN & SAND SPORTS Dubai UNITED ARAB EMIRATES
SHERATON DELIGHT MY JOURNEY
SHERATON HOTEL & RESORTS / WHERE ACTIONS SPEAK LOUDER
STARWOOD EAME SERVICES COMPANY BVBA Brussels BELGIUM SWEETWATER COMMUNICATION
Dubai
UNITED ARAB EMIRATES
BARBECHA
DELICE DANONE / DANUP
G-DICE Tunis TUNISIA
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY
Riyadh
SAUDI ARABIA
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN THEATRICA PRODUCTIONS
Lahore
PAKISTAN
UNLEASHED
INFINITI Q50 / AUTOMOTIVE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
TRAFFIC 'JAM'
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES SWERVE
Dubai
UNITED ARAB EMIRATES
Short List
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A08 Sports Entertainment
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
Bronze
QATAR EXXONMOBIL OPEN EMOJIS
EXXONMOBIL QATAR / QATAR EXXONMOBIL OPEN TENNIS
FRAME COMMUNICATIONS Doha QATAR
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
CONQUER THE GAME
SUN & SAND SPORTS / ALL FOOTBALL RELATED PRODUCTS IN STORE AND ONLINE
SUN & SAND SPORTS Dubai UNITED ARAB EMIRATES
STUDIO XPRESS
XPRESS MONEY / FINANCIAL
XPRESS MONEY Dubai UNITED ARAB EMIRATES XPRESS MONEY
Dubai
UNITED ARAB EMIRATES
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
Short List
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN THEATRICA PRODUCTIONS
Lahore
PAKISTAN
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A09 Game or Gaming
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN
Tunis
TUNISIA
Gold
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Short List
A10 Use of Digital & Social
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
THEY'RE JUST COWS
LABANITA / LABANITA YOGURT FMCG
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
Short List
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
PERSPECTIVES.
HSBC UAE / WEALTH MANAGEMENT
DIGITAL APE Dubai UNITED ARAB EMIRATES DIGITAL APE
Dubai
UNITED ARAB EMIRATES
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES SOCIALIZE
Dubai
UNITED ARAB EMIRATES
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS
Amsterdam
FLICKER SHOW PRODUCTIONS
Dubai
THE NETHERLANDS
UNITED ARAB EMIRATES
PRICELESS REPLY
MASTERCARD / ATLANTIS PROMOTION
DIGITASLBi Dubai UNITED ARAB EMIRATES