| Brand | FOX FOOD INDUSTRIES |
| Product/Service | CHIPS |
| Entrant | TNA/DDB EGYPT Cairo, EGYPT |
| Category | Integrated Campaign Led by PR |
|
Entrant Company
|
TNA/DDB EGYPT Cairo, EGYPT
|
|
Advertising Agency
|
TNA/DDB EGYPT Cairo, EGYPT
|
|
Media Agency
|
TAREK NOUR MEDIA Cairo, EGYPT
|
|
Production Company
|
TNP Giza, EGYPT
|
The Campaign
Chips commercials in Egypt often claim that eating their brand will give people confidence, outstanding performance, glory, fame, superpowers, and other unbelievable abilities. Fox chips sets the record straight. Chips are good for nothing, but taste.
The Brief
Seizing this opportunity, a new ad was created in response exactly after two days. The teenaged boy and the father re-appeared in a new ad on TV and another stronger response on the social media.
Execution
Seizing this opportunity, a new ad was created in response exactly after two days. the teenaged boy and father re-appeared in a new ad on TV and another stronger response on the social media.
Results in Case Study
The Strategy
The response had to be fast to make a bigger buzz.
Credits
| Karim Ayesh |
TNA (Tarek Nour Advertising) |
Creative Director |
| Mostafa Sherif |
TNA (Tarek Nour Advertising) |
Creative Director |
| Sevag Der Sarkissian |
TNA (Tarek Nour Advertising) |
Associate Creative Director |
| Ahmed Sherif |
TNA (Tarek Nour Advertising) |
Senior Copywriter |
| Hosam Akil |
TNA (Tarek Nour Advertising) |
Copywriter |
| Ragy Baqy |
TNA (Tarek Nour Advertising) |
Copywriter |
| Omar Dawoud |
TNA (Tarek Nour Advertising) |
Copywriter |
| Hazem El Saadani |
TNA (Tarek Nour Advertising) |
Account Director |
| Basel El Deeb |
TNA (Tarek Nour Advertising) |
Managing Director |
| Mahmoud Khattab |
TNP (Tarek Nour Production) |
Head of Production |
| Hagar Ewais |
TNP (Tarek Nour Production) |
Executive Producer |
| Mohamed El Zayat |
Director |
Director |
| Kawthar Younes |
Assistant Director |
Assisstant Director |
| Tarek Hefny |
Director of Photography |
Director Of Photography |
| Islam Hassan |
Art Director |
Art Director |
| Sondos |
Stylist |
Stylist |
| Karim Mira |
Lizard |
Grading |
| Mohsen Abd El Wahab |
Azman |
Editor |
| Hosny Ali |
|
Sound Engineer |