|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
PR
|
Location
|
Award
|
|
A01 Corporate Image & Communication
|
BACKUP MEMORY
SAMSUNG / MOBILE APP |
3SG-BBDO Ariana |
TUNISIA |
|
|
Silver
|
|
A02 Corporate Responsibility
|
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
Grand Prix
|
RECYCLE TO LEARN
UBCI BANK BNP PARIBAS / CORPORATE SOCIAL RESPONSABILITY |
HAVAS WORLDWIDE TUNISIA Tunis |
TUNISIA |
|
|
Bronze
|
|
A05 Events & Experiential (incl. stunts and celebrity endorsement)
|
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
OGILVY PUBLIC RELATIONS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / MASTERCARD |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
A07 Launch or Re-Launch
|
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Gold
|
|
A08 Brand Voice (incl. strategic storytelling)
|
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B01 Fast Moving Consumer Goods
|
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
|
Silver
|
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
B02 Consumer Products
|
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Gold
|
|
B03 Consumer Services
|
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B04 Charities, Public Health, Safety & Awareness Messages
|
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
|
Gold
|
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
Short List |
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
#LIKEANIMALS
ASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT / REFUGEES AND MIGRANT RIGHTS |
MEMAC OGILVY LABEL Tunis |
TUNISIA |
|
|
Short List |
|
C01 Use of Digital in a PR Campaign
|
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Short List |
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
C02 Use of Social in a PR Campaign
|
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
|
Silver
|
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
OGILVY PUBLIC RELATIONS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
D01 Integrated Campaign Led by PR
|
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |