Brand | ARISTON |
Product/Service | TCM80C6P |
Entrant | INTERMARKETS Amman, JORDAN |
Category | Home Appliances & Furnishings, Home & Audio-Visual |
Entrant Company
|
INTERMARKETS Amman, JORDAN
|
Advertising Agency
|
INTERMARKETS Amman, JORDAN
|
Media Agency
|
MEC Amman, JORDAN
|
Production Company
|
ICAD Amman, JORDAN
|
English Translation of Main Headlines
ATG (Abu Tawileh Group, Representatives of Ariston in Jordan) wanted to launch a tactical campaign introducing Ariston’s Dryer since the demand on dryers is minimal because its considered a complementary product for Jordanians. They wanted to be the first to introduce this product to local consumers by creating awareness and a need for its modern usage in comparison to the classic way of hanging clothes - moving forward and ending old habits. We wanted even the peg to be jealous of the machine with the headline: "When the Ariston Dryer showed up, the peg gave it all up".
Credits
Dina Fawakhiri |
Intermarkets - Amman |
Creative Director |
Mohammad Al-Amery |
Intermarkets - Amman |
Sr. Art Director |
Salim Faraj |
Intermarkets - Amman |
Sr. Arabic Copywriter |
Lubna Attallah |
Intermarkets - Amman |
Sr. English Copywriter |
Rana Shammout |
Intermarkets - Amman |
Account Director |
Rua Al-Alami |
Intermarkets - Amman |
Junior Account Executive |