| Brand | ARISTON |
| Product/Service | TCM80C6P |
| Entrant | INTERMARKETS Amman, JORDAN |
| Category | Home Appliances & Furnishings, Home & Audio-Visual |
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Entrant Company
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INTERMARKETS Amman, JORDAN
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Advertising Agency
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INTERMARKETS Amman, JORDAN
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Media Agency
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MEC Amman, JORDAN
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Production Company
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ICAD Amman, JORDAN
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English Translation of Main Headlines
ATG (Abu Tawileh Group, Representatives of Ariston in Jordan) wanted to launch a tactical campaign introducing Ariston’s Dryer since the demand on dryers is minimal because its considered a complementary product for Jordanians. They wanted to be the first to introduce this product to local consumers by creating awareness and a need for its modern usage in comparison to the classic way of hanging clothes - moving forward and ending old habits. We wanted even the peg to be jealous of the machine with the headline: "When the Ariston Dryer showed up, the peg gave it all up".
Credits
| Dina Fawakhiri |
Intermarkets - Amman |
Creative Director |
| Mohammad Al-Amery |
Intermarkets - Amman |
Sr. Art Director |
| Salim Faraj |
Intermarkets - Amman |
Sr. Arabic Copywriter |
| Lubna Attallah |
Intermarkets - Amman |
Sr. English Copywriter |
| Rana Shammout |
Intermarkets - Amman |
Account Director |
| Rua Al-Alami |
Intermarkets - Amman |
Junior Account Executive |