| Brand | MASHRABIA TRADING CO. |
| Product/Service | SNAX |
| Entrant | J. WALTER THOMPSON JORDAN Amman, JORDAN |
| Category | Integrated Campaign Led by Outdoor |
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Entrant Company
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J. WALTER THOMPSON JORDAN Amman, JORDAN
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Advertising Agency
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J. WALTER THOMPSON JORDAN Amman, JORDAN
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Media Agency
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MINDSHARE MENA Amman, JORDAN
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Execution
SNAX, a multi-branched convenient store decided to change its business model into an eatery, keeping the same logo, identity and locations over the night. The big change is that SNAX now has a menu. To communicate this change, the menu was taken to where Jordanians spend most of their time; the streets. Amman woke up to 200 outdoor units communicating 60 items. The artwork resembling a menu had the item picture, name and of course… price! People navigated the menu by what they do best, being on the street and in no time, shelves were empty.
Credits
| Talal Qaraeen |
J.Walter Thompson Jordan |
CEO |
| Nicolas Geahchan |
J. Walter Thompson Jordan |
Executive Creative Director |
| Basel Jumaa |
J. Walter Thompson Jordan |
Creative Director |
| Rula Khadra |
J. Walter Thompson Jordan |
Business Director |
| Layla Salem |
J. Walter Thompson Jordan |
Graphic Designer |
| Anas Odeh |
J. Walter Thompson Jordan |
Senior Graphic Designer |
| Tala Mansour |
J. Walter Thompson Jordan |
Account Executive |
| Rafiq Nasereddin |
J. Walter Thompson Jordan |
Copywriter |
| Wael Qaddour |
J. Walter Thompson Jordan |
Copywriter |