2016 Winners & Shortlists

English Translation of Main Headlines

EVIAN globe incorporated all of Evian’s key elements from the French Alps to falling snow, giving visitors the feeling of being at the French Alps. The Globe experience addressed all five senses, allowing visitors to touch the bottle, smell the snow-filled air, listen to music, see key elements, and taste Evian. Visitors were also able to pose for a photo inside the snow globe, through a digital photo box which allowed them to share their captured experience on their social channels through the hashtag #frenchalpspurity. The snow globe was set up at key hotspots such as JBR, FFWD & DIFC.