Brand | S.C.S.H.C. |
Product/Service | SCHOLL |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Cosmetics & Beauty, Toiletries & Pharmacy |
Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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English Translation of Main Headlines
Scholl's Fresh Step Anti-Perspirtant Foot Spray reduces wetness and neutralises foot odour.
Our idea banked on a simple insight: That while people take extra care of their armpits, they tend to ignore their feet. We used the cliché pose of a person applying deodorant on their armpit and gave it a visual spin. The illustration was carefully crafted to ensure that the moment of spotting the foot comes as a reward for the viewer. Great attention was paid to the anatomy of the arm and leg to ensure a seamless replacement.
Credits
Fadi Yaish |
IMPACT BBDO Dubai |
Regional Creative Director |
Bana Salah |
Impact Bbdo Dubai |
Creative Designer |
Aunindo Sen |
IMPACT BBDO Dubai |
Copywriter |
Clarisse Mar Wai May |
Impact Bbdo Dubai |
Executive Integrated Producer |
Mirna Moukarzel |
S.C.S.H.C. |
Marketing Manager |