MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
| Brand | DU |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Digital Billboards & Posters |
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Entrant Company
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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English Translation of Main Headlines
Annually, Telecom and National Security Authority mandates every resident to submit their updated ID card in order to renew their phone lines. However, awareness level of this law was very low amongst Asian who make up 70% of the total population. Their disconnection would cause a huge revenue loss to du.
du spoke to them via ‘Master’s Champions Cricket League’ which brought all the Asians together at one time, in one place.
Credits
| Bechara Mouzannar |
Leo Burnett Dubai |
Chief Creative Officer |
| Rafael Augusto |
Leo Burnett Dubai |
Creative Director |
| Saad Yusuf |
Leo Burnett Dubai |
Idea Conceptualizer |
| Rafael Augusto |
Leo Burnett Dubai |
Art Director |
| Shinil Damodar |
Leo Burnett Dubai |
Art Director |
| Saad Yusuf |
Leo Burnett Dubai |
Copywriter |
| Saad Yusuf |
Leo Burnett Dubai |
Planner |
| Amir Zeitouni |
Leo Burnett Dubai |
Planner |
| Saad Yusuf |
Leo Burnett Dubai |
Group Communication Director |
| Amir Zeitouni |
Leo Burnett Dubai |
Communication Manager |
| Mahmoud Jaber |
Leo Burnett Dubai |
Account Executive |
| Shereen Mostafa |
Leo Burnett Dubai |
Head of TV Production |
| Dan Newton |
Leo Burnett Dubai |
Editor |