| Brand | MALL OF THE EMIRATES |
| Product/Service | SHOPPING MALLS |
| Entrant | STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES |
| Category | Ambient Use of Digital Technology |
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Media Agency 2
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Entrant Company
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Media Agency
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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English Translation of Main Headlines
We created a ground-breaking holographic fashion show taking viewers on a journey through space and time, showcasing the history of luxury fashion and for the first time, the fashion world could see multiple luxury brands in a single event.
A series of teaser videos were created with Chanel Iman inviting people to the exclusive event and when they arrived they witnessed a revolutionary fashion show, brought to life in the form of 3 dimensional holograms.
The 10 minute film was unveiled and became the centrepiece of Mall of the Emirates and was also streamed live across a YouTube homepage masthead
Credits
| Roy Khattar |
MAJID AL FUTTAIM PROPERTIES LLC |
Marketing- Senior Director |
| Nada Abou Saab |
MAJID AL FUTTAIM PROPERTIES LLC |
Marketing - Associate Director |
| Mohit Lodha |
Starcom MediaVest Group |
Regional Director - Human Experience |
| Manikandan Hari |
Starcom Mediavest Group |
Client Managing Director |
| Tauseef Anwar |
Starcom Mediavest Group |
Associate Media Director |
| Nikita Masillamani |
Starcom Mediavest Group |
Senior Media Executive |
| Dana Joulani |
Starcom Mediavest Group |
Senior Media Executive |
| Rachel Chidiac |
Starcom Mediavest Group |
Media Executive |
| Andrea Mendonca |
Starcom Mediavest Group |
Senior Media Executive |
| Zaid Al Barrishi |
Starcom Mediavest Group |
Senior Digital Media Manager |