| Brand | VISA |
| Product/Service | ELECTRONIC PAYMENT |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Small Scale Special Solutions |
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Entrant Company
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IMPACT BBDO Cairo, EGYPT
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Advertising Agency
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IMPACT BBDO Cairo, EGYPT
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English Translation of Main Headlines
Every shop has a door. And every door has a push/ pull sign written in Arabic.
Coincidentally, the word ‘push’ is ‘edfa’ in Arabic. ‘Edfa’ literally means to ‘pay’ in Arabic.
And believe it or not, the word ‘pull’ is ‘eshab’ in Arabic. ‘Eshab’ literally means ‘withdraw’ in Arabic as well.
So we decided to hijack the doors of every shop, we can find by placing the ‘With Visa’ sticker on the push and pull signs.
So whenever you enter to buy something, you’ll be subtly reminded to ‘Pay - With Visa’ or ‘Withdraw - With Visa’.
Credits
| Hussam Moro |
Impact Bbdo Cairo |
President - Chief Creative Officer |
| Dalia Abdel Shafi |
Impact Bbdo Cairo |
Group Account Director |
| Omar Ahwani |
Impact Bbdo Cairo |
Senior Copywriter |
| Omar Osman |
Impact Bbdo Cairo |
Senior Account Executive |
| Hend Ghorab |
Impact Bbdo Cairo |
Strategic Planner |
| Mohamed Gaber |
Impact Bbdo Cairo |
Art Director |
| Joseph ElNesr |
Impact Bbdo Cairo |
Production Manager |
| Malak El Baba |
Visa International |
Marketing Manager |
| Mohamed Ghazy |
Impact Bbdo Cairo |
Senior Copywriter |