| Brand | S.C.S.H.C. |
| Product/Service | SCHOLL |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Cosmetics & Beauty, Toiletries & Pharmacy |
|
Entrant Company
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
English Translation of Main Headlines
Scholl's Fresh Step Anti-Perspirtant Foot Spray reduces wetness and neutralises foot odour.
Our idea banked on a simple insight: That while people take extra care of their armpits, they tend to ignore their feet. We used the cliché pose of a person applying deodorant on their armpit and gave it a visual spin. The illustration was carefully crafted to ensure that the moment of spotting the foot comes as a reward for the viewer. Great attention was paid to the anatomy of the arm and leg to ensure a seamless replacement.
Credits
| Fadi Yaish |
IMPACT BBDO Dubai |
Regional Creative Director |
| Bana Salah |
Impact Bbdo Dubai |
Creative Designer |
| Aunindo Sen |
IMPACT BBDO Dubai |
Copywriter |
| Clarisse Mar Wai May |
Impact Bbdo Dubai |
Executive Integrated Producer |
| Mirna Moukarzel |
S.C.S.H.C. |
Marketing Manager |