2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A06 Mobile Advertising
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
A05 Mobile Games
THE NUTRIQUEST GAME
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE GROUND CONTROL London UNITED KINGDOM
Short List
A07 Social for Mobile
DCF SNAPCHAT
DUBAI TOURISM / DUBAI COMEDY FESTIVAL
1000heads UNITED ARAB EMIRATES
B01 Integrated Mobile Campaign
PRICELESS CELEBRATION
MASTERCARD / UEFA CHAMPIONS LEAGUE PARTNERSHIP
DIGITASLBI Dubai UNITED ARAB EMIRATES
A02 Mobile Websites and Web Applications
JUMEIRAH INSIDE
JUMEIRAH GROUP / JUMEIRAH HOTELS
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS Hilversum THE NETHERLANDS
A03 Mobile Applications
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Bronze
A01 Use of Mobile Technology
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Grand Prix
A04 Messaging for Mobile
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Silver
MEMORIES MATTER
PROJECT WE FORGOT / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A05 Mobile Games
MOTHER TO A GENERATION
NIDO / CHILDREN'S MILK POWDER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILM MASTER Dubai / FLUID PRODUCTIONS Amman UNITED ARAB EMIRATES / JORDAN
A07 Social for Mobile
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
A01 Use of Mobile Technology
THE FUTURE OF MOBILE BANKING
EMIRATES NBD / MOBILE BANKING APPLICATION
BPG POSSIBLE Dubai UNITED ARAB EMIRATES
A03 Mobile Applications
THE FUTURE OF MOBILE BANKING
EMIRATES NBD / EMIRATES NBD MOBILE BANKING APPLICATION
BPG POSSIBLE Dubai UNITED ARAB EMIRATES
A02 Mobile Websites and Web Applications
HTC - LAUGH OUT LOUD
HTC MIDDLE EAST / HTC ONE A9
THE CHEEK Dubai UNITED ARAB EMIRATES
A06 Mobile Advertising
HUAWEI MATE 8 SMARTPOWER TECHNOLOGY
HUAWEI / MOBILE DEVICES / ELECTRONICS
MADDICT Dubai UNITED ARAB EMIRATES
Short List
B01 Integrated Mobile Campaign
WHERE WILL I MEET YOU?
LIWA MINOR FOOD & BEVERAGES LLC / THE COFFEE CLUB
BLUE APPLE Dubai UNITED ARAB EMIRATES
A03 Mobile Applications
OFF OR ON
OFF & ON / SLIDE TO OPEN
RÉPUBLIQUE Beirut LEBANON
A01 Use of Mobile Technology
HUAWEI MATE 8 SMARTPOWER TECHNOLOGY
HUAWEI / MOBILE DEVICES / ELECTRONICS
MADDICT Dubai UNITED ARAB EMIRATES
A06 Mobile Advertising
PIZZA HUT MINI GAME
PIZZA HUT / DORITOS PIZZA
PHD Dubai UNITED ARAB EMIRATES
A02 Mobile Websites and Web Applications
THE BOLD PURSUIT
TOYOTA / CAMRY
GMASCO Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
B01 Integrated Mobile Campaign
TRD DRIFT MAG
TOYOTA / AUTOMOTIVE
GMASCO Dubai UNITED ARAB EMIRATES
A07 Social for Mobile
MEMORIES MATTER
PROJECT WE FORGOT / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
B01 Integrated Mobile Campaign
BEHIND THE FACADE
NO MORE TEARS / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A03 Mobile Applications
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING Dubai / MILES STUDIOS Dubai UNITED ARAB EMIRATES
Short List
A06 Mobile Advertising
MCDONALD'S DRIVE THRU
MCDONALD'S GCC / QSR
OMD Dubai UNITED ARAB EMIRATES
A07 Social for Mobile
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai / OLIVE GREEN Dubai UNITED ARAB EMIRATES
A01 Use of Mobile Technology
TRD DRIFT MAG
TOYOTA / AUTOMOTIVE
GMASCO Dubai UNITED ARAB EMIRATES
WINNING THE CRICKET WORLD CUP FOR BROOKE BOND
UNILEVER / BROOKE BOND RED LABEL
PHD Dubai UNITED ARAB EMIRATES
A07 Social for Mobile
ZAIN STORIES
ZAIN / INSTABOOKS
J. WALTER THOMPSON KUWAIT KUWAIT
Short List
B01 Integrated Mobile Campaign
MECCA LIVE
SAUDI TELECOM COMPANY / TELECOM PROVIDER
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A03 Mobile Applications
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS São Paulo BRAZIL
Bronze
SAMSUNG KALIMALOCK
SAMSUNG GULF ELECTRONICS / PUBLIC AWARENESS
CHEIL MENA Dubai UNITED ARAB EMIRATES KRDS Paris / MILKSHAKE MEDIA Dubai FRANCE / UNITED ARAB EMIRATES
Silver
B01 Integrated Mobile Campaign
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING Dubai / MILES STUDIOS Dubai UNITED ARAB EMIRATES
Short List
A01 Use of Mobile Technology
UBER SALONS
UNILEVER / DOVE
PHD Dubai UNITED ARAB EMIRATES
MCDONALD'S DRIVE THRU
MCDONALD'S GCC / QSR
OMD Dubai UNITED ARAB EMIRATES
A03 Mobile Applications
ARDHI APP
LAND ROVER / AUTOMOTIVE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
DRUMMERS
WUNDERMAN / RAMADAN APP
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Bronze
A01 Use of Mobile Technology
SOUND OF THE NATION
PEPSICO / PEPSI BEVERAGES
IMPACT BBDO Cairo EGYPT HAMA FILM PRODUCTIONS Giza EGYPT
BEHIND THE FACADE
NO MORE TEARS / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING Dubai / MILES STUDIOS Dubai UNITED ARAB EMIRATES
Bronze
HYUNDAI CRETA 360 VIDEO
HYUNDAI / CRETA
INNOCEAN WORLDWIDE MIDDLE EAST & AFRICA Dubai UNITED ARAB EMIRATES COLLECTIVE DUBAI UNITED ARAB EMIRATES
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS São Paulo BRAZIL
Short List