2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Use of Mobile Technology
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Grand Prix
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING Dubai / MILES STUDIOS Dubai UNITED ARAB EMIRATES
Bronze
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS São Paulo BRAZIL
Short List
A03 Mobile Applications
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Bronze
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING Dubai / MILES STUDIOS Dubai UNITED ARAB EMIRATES
Short List
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS São Paulo BRAZIL
Bronze
SAMSUNG KALIMALOCK
SAMSUNG GULF ELECTRONICS / PUBLIC AWARENESS
CHEIL MENA Dubai UNITED ARAB EMIRATES KRDS Paris / MILKSHAKE MEDIA Dubai FRANCE / UNITED ARAB EMIRATES
Silver
DRUMMERS
WUNDERMAN / RAMADAN APP
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Bronze
A04 Messaging for Mobile
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA
Silver
A05 Mobile Games
THE NUTRIQUEST GAME
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE GROUND CONTROL London UNITED KINGDOM
Short List
A06 Mobile Advertising
HUAWEI MATE 8 SMARTPOWER TECHNOLOGY
HUAWEI / MOBILE DEVICES / ELECTRONICS
MADDICT Dubai UNITED ARAB EMIRATES
Short List
A07 Social for Mobile
ZAIN STORIES
ZAIN / INSTABOOKS
J. WALTER THOMPSON KUWAIT KUWAIT
Short List
B01 Integrated Mobile Campaign
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING Dubai / MILES STUDIOS Dubai UNITED ARAB EMIRATES
Short List