2016 Winners & Shortlists

Creative Execution

We faced a number of execution challenges; we were in unchartered territory. Our teams had to find creative production solutions to solve problems no film crew had faced before. Timing was everything. We timed the release of the film to coincide with the launch of 360 Video on Facebook. We were the first car brand to launch a 360 Video for mobile on Facebook in the region. On YouTube, we raised brand recognition through creating unique content and a unique way of utilising the content. We spoke to the target demographic in a way that captured their attention. We also used pre-rolls, banner ads and true view instream video ads.

The results were positive on all fronts- a mobile virtual reality experience that placed our viewers inside the Creta. We created a regional first, a one-of-a-kind mobile experience which generated a huge amount of interest, discussion and awareness. Total Impressions: 73,813,036.00 Total Views: 5,066,244.00 Total Clicks: 595,641.00 Youtube views: 3,698,537 views Facebook Views: 1,072,629 Views What really hit home were the comments - our audience showed so much brand love and praised the video: -The only ad I don't skip!- -Amazing video!- -Hyundai, this should go down YouTube history books!- Most importantly, we created a mobile film that literally changed the way people saw the brand ...for the better.

Insight: To launch its new CRETA mini SUV in the Middle East, Hyundai wanted to find a way to raise awareness and captivate its target demographic - young, urban professionals of the MENA region. Faced with the challenge of getting the attention of an audience who are inundated with video content, our goal was to cut through the clutter online and give the audience the full CRETA experience. Strategy: Youtube and Facebook had just released 360 Virtual Reality Video capacities in August 2015. YouTube reported that 167 million views daily are from the MENA region. We managed to captivate our audience via the device that they use the most (their smartphones) through the apps they use the most (YouTube and Facebook). Idea: We created a 360 VR kaleidoscope that drew people into a virtual reality experience that placed our viewers inside the Creta. We gave them creative control.