2016 Winners & Shortlists



Case Film

Presentation Image

Product/ServiceMOBILE APP
Entrant3SG-BBDO Ariana, TUNISIA
CategoryMessaging for Mobile
Entrant Company 3SG-BBDO Ariana, TUNISIA
Advertising Agency 3SG-BBDO Ariana, TUNISIA
Media Agency OMD Tunis, TUNISIA

Creative Execution

The BACKUP MEMORY is the first mobile application targeted to people with Alzheimer's as well as their families. It's an online platform aimed at connecting patients' profiles with those of their circle of friends and acquaintances. In real time and directly to their phones, the Backup Memory provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view

32% of patients in local alzheimer associations, have started using the Backup Memory App. 9621 patients are using actually the Backup Memory. 28822 are connected to them as family members.

What were the business, marketing and objectives that lay behind the mobile case? Describe how the mobile campaign/entry was launched and implemented across each channel/platform. INSIGHT: Recent research has proven that constant mental stimulation can delay the loss of memory when Alzheimer is in its early stage. At that level, Alzheimer sufferers are confronted with an unexpected future. To preserve their memory, they need solutions that helps them to be continuously connected to their memories.


Name Company Role
Hosni Ghariani 3sg/bbdo CEO
Yassine Boughaba 3sg/bbdo Creative Director
Mobile URL