Brand | JUMEIRAH GROUP |
Product/Service | JUMEIRAH HOTELS |
Entrant | MEDIAMONKS Hilversum, THE NETHERLANDS |
Category | Mobile Websites and Web Applications |
Entrant Company
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Advertising Agency
|
GOOGLE Paris, FRANCE
|
Production Company
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Creative Execution
Developed in collaboration with Google, Jumeirah Inside offers exclusive access to Burj Al Arab which is brought to life by cinematic film, 360° video and photography, 3D sound, playful interactions and hotspots.
Starting at the world’s most luxurious hotel, guests can see, hear and move around like never before. From there guests can explore all Jumeirah’s hotels and resorts around the world.
With 600 hotspots and 270 photo spheres, available in five different languages, optimized for desktop, tablet and mobile, and offering integrated booking and sharing capabilities, Jumeirah Inside is unprecedented in scale and scope.
A world’s first for the global hotel industry, attracting global press coverage.
Jumeirah Inside offers more than a tour through a building – it is a journey through a brand.
A brand that became much more familiar since the platform’s launch.
The Burj Al Arab - widely known as the world’s most luxurious hotel and the icon of Dubai.
What isn’t commonly known is that it’s the flagship of the Jumeirah Group comprising a further 21 luxury hotels around the world.
If you have ever wanted to explore this symbol of Dubai, then you are not alone... Google data revealed that there was a huge desire online to see what luxury really looked like. What if we could use the natural curiosity about the Burj Al Arab to strengthen its association with the Jumeirah brand and create awareness of its portfolio of hotels and resorts?
Introducing Jumeirah Inside - the world’s most immersive digital travel platform.
Credits
Ali Hashmi |
Google Creative Services |
Client Relationship Lead |
Daniel Andrade |
Google Creative Services |
Creative Director |
Jonathan Becquemin |
Google Creative Services |
Interactive Producer |
Mailine Swildens |
Google Creative Services |
Executive Sponsor |
Ross McAuley |
Jumeirah Group |
Group Vice President of Brand/Digital and Loyalty |
Robyn James O'Connor |
Jumeirah Group |
Group Director of Brand/Digital Marketing |
Raziena Cajee |
Jumeirah Group |
Brand Marketing Communications Manager |
Smilee Hermoso |
Jumeirah Group |
Assistant Marketing Communications Manager |
Mickael Robin |
Jumeirah Group |
Digital Marketing Communications Manager |
Coen Doolaard |
MediaMonks |
Account Manager |
Xander-Quentin Amo |
MediaMonks |
Agency Producer |
Vincent Mei |
MediaMonks |
Animator |
Geert Eichhorn |
MediaMonks |
Art Director |
Steven Boegborn/Joseph Jackson |
MediaMonks |
Copy Writer |
Liva Grinberga |
MediaMonks |
Designer |
Luuk Vermeyden |
MediaMonks |
Digital Artist/Multimedia |
Tom Rijpert |
MediaMonks |
Director |
Sander van Wijk/Jordy van der Bergh |
MediaMonks |
Editor |
Jeroen van der Meer |
MediaMonks |
Executive Creative Director |
Dave van Luttervelt/Lars van Leeuwen |
MediaMonks |
Music/Sound |
Links
Mobile URL