2016 Winners & Shortlists

Creative Execution

We set a challenge across social media, asking parents to capture a short film of their ‘mini-Messi’ performing their favourite goal celebration on a mobile device. Then share it with us using a hashtag or post it directly on MasterCard’s Facebook wall. The rules were simple, play, shoot, celebrate and share. The rest was down to the future football stars. To make the whole event even more priceless we invited UEFA Champions League winner and all round legend Kanu to pick the five lucky winners.

The football fever was infectious, and we received scores of goal celebrations from the Middle East, Sub Saharan Africa and beyond. On top of that we reached a remarkable 8.1 million people on Facebook. Had 5.8 million twitter impressions. 4.5 million football fans watched our videos. We had 3.7 million social engagements and 89 thousand webpage views. And of course we sent five lucky families off to the UEFA Champions League Finals in Berlin for a truly priceless football experience.

Across the Middle East and Africa, people love two things more than anything else, family and football. So, to promote MasterCard’s sponsorship of UEFA Champions League 2015, we tackled both. We created a priceless football experience – the chance to watch from the stands as your child walks out onto the field in the UEFA Champions League Finals in Berlin as a player mascot.