|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Use of Screens
|
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A02 Use of Audio Platforms
|
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
HP #BENDTHERULESME
HP / HP PAVILION X360 |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A03 Use of Print
|
RECYCLE TO LEARN
UBCI BANK BNP PARIBAS / CORPORATE SOCIAL RESPONSABILITY |
HAVAS WORLDWIDE TUNISIA Tunis |
TUNISIA |
HAVAS MEDIA TUNISIA
|
TUNISIA
|
Bronze
|
|
A04 Use of Outdoor
|
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Grand Prix
|
|
A05 Use of Ambient Media: Small Scale
|
YOUNG MASSEUSE
COMMUNITY DEVELOPMENT AUTHORITY, DUBAI / CHILD PROTECTION HELPLINE |
SPARK* Publinet Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
MERRY BALCONIES
PROCTER & GAMBLE / BONUX |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
A06 Use of Ambient Media: Large Scale
|
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Bronze
|
|
A07 Use of Events and Stunts
|
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
MEC MENA
Dubai
ALTERNATIVE CHARACTER
Beirut
|
UNITED ARAB EMIRATES
LEBANON
|
Short List |
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
|
A08 Use of Digital Media
|
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
BACKUP MEMORY
SAMSUNG / MOBILE APP |
3SG-BBDO Ariana |
TUNISIA |
OMD
Tunis
|
TUNISIA
|
Bronze
|
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
STARCOM MEDIAVEST GROUP
Riyadh
|
SAUDI ARABIA
|
Silver
|
DETTOL HAJJ
RECKITT BENCKISER / DETTOL |
UM MENA Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
A09 Use of Social Media
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
I SAY ARABI
DISH NETWORK / CABLE PROVIDER |
LEO BURNETT BEIRUT |
LEBANON |
KEPLER
New York
|
USA
|
Short List |
IKIGAI
NESTLÉ MIDDLE EAST / NESCAFÉ RED MUG |
MEC MENA Dubai |
UNITED ARAB EMIRATES |
MEC MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
KOTEX - THOSE DAYS ARE OVER
KIMBERLY-CLARK / FEMININE HYGIENE |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
MECCA LIVE
SAUDI TELECOM COMPANY / TELECOM PROVIDER |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
MEMORIES MATTER
PROJECT WE FORGOT / NGO |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B01 Fast Moving Consumer Goods
|
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
IKIGAI
NESTLÉ MIDDLE EAST / NESCAFÉ RED MUG |
MEC MENA Dubai |
UNITED ARAB EMIRATES |
MEC MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
MERRY BALCONIES
PROCTER & GAMBLE / BONUX |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B02 Consumer Products
|
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Bronze
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
MEC MENA
Dubai
ALTERNATIVE CHARACTER
Beirut
|
UNITED ARAB EMIRATES
LEBANON
|
Bronze
|
|
B03 Consumer Services
|
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
TROPA FOR LIFE
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
STARCOM MEDIAVEST GROUP
Riyadh
|
SAUDI ARABIA
|
Bronze
|
|
B04 Corporate Image & Communication
|
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B05 Charities, Public Health, Safety & Awareness Messages
|
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
YOUNG MASSEUSE
COMMUNITY DEVELOPMENT AUTHORITY, DUBAI / CHILD PROTECTION HELPLINE |
SPARK* Publinet Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
OMD
Riyadh
|
SAUDI ARABIA
|
Bronze
|
BACKUP MEMORY
SAMSUNG / MOBILE APP |
3SG-BBDO Ariana |
TUNISIA |
OMD
Tunis
|
TUNISIA
|
Short List |
|
C01 Use of Integrated Media
|
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
MEC MENA
Dubai
ALTERNATIVE CHARACTER
Beirut
|
UNITED ARAB EMIRATES
LEBANON
|
Silver
|
TROPA FOR LIFE
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |