2016 Winners & Shortlists

Title Client Product/Service Advertising Agency Country Media Agency Country Award
* denotes Entrant Company
A01 Use of Screens
BOLLYMOJIS
ZEE ENTERTAINMENT MIDDLE EAST / TV NETWORK
STARCOM MEDIAVEST GROUP Dubai* UNITED ARAB EMIRATES
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI* UNITED ARAB EMIRATES
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT* LEBANON
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT* LEBANON
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai* UNITED ARAB EMIRATES
Silver
* denotes Entrant Company
A02 Use of Audio Platforms
THE AUDIO RAINBOW
ETS. KETTANEH / AUDI
IMPACT BBDO Beirut* LEBANON OMD Beirut LEBANON
HP #BENDTHERULESME
HP / HP PAVILION X360
OMD Dubai* UNITED ARAB EMIRATES
Bronze
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai* UNITED ARAB EMIRATES
Silver
BEATZ OF JOY
MAGIC PLANET / LEISURE AND ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai* UNITED ARAB EMIRATES
BEHIND THE FACADE
NO MORE TEARS / NGO
STARCOM MEDIAVEST GROUP Dubai* UNITED ARAB EMIRATES
KSA NATIONAL DAY
COCA-COLA MIDDLE EAST / COCA-COLA
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES UM MENA Dubai* UNITED ARAB EMIRATES
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai* UNITED ARAB EMIRATES
Gold
DEMO DELIVERED
EROS GROUP / SONOS
BLUE APPLE Dubai* UNITED ARAB EMIRATES
* denotes Entrant Company
A03 Use of Print
GOODNIGHT TIN
BEIERSDORF / NIVEA CREME
HORIZON FCB Dubai* UNITED ARAB EMIRATES BPN Dubai UNITED ARAB EMIRATES
CUTTING EDGE
AL-SAIF TRADING AGENCIES CO. / TRAMONTINA KNIVES
HORIZON FCB RIYADH* SAUDI ARABIA BPN Riyadh SAUDI ARABIA
PLANT A PAPER
MAJID AL FUTTAIM / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai* UNITED ARAB EMIRATES
THE FREEZING AD
SKI DUBAI / LEISURE AND ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai* UNITED ARAB EMIRATES
RECYCLE TO LEARN
UBCI BANK BNP PARIBAS / CORPORATE SOCIAL RESPONSABILITY
HAVAS WORLDWIDE TUNISIA Tunis* TUNISIA HAVAS MEDIA TUNISIA TUNISIA
Bronze
A8 PERFECT CLARITY
AUDI / A8
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES MEDIACOM MENA Dubai* UNITED ARAB EMIRATES
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS
FP7/CAI Cairo* EGYPT
TRD DRIFT MAG
TOYOTA / AUTOMOTIVE
GMASCO Dubai* UNITED ARAB EMIRATES
MCDONALD'S 1955 BURGER #THROWBACK
MCDONALD'S / 1955 BURGER
FP7/DXB Dubai UNITED ARAB EMIRATES UM MENA Dubai* UNITED ARAB EMIRATES
* denotes Entrant Company
A04 Use of Outdoor
MAKE IT A STATEMENT
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo* EGYPT
DO YOU KNOW THIS STORY? DOMESTIC VIOLENCE
UN WOMEN / VIOLENCE AGAINST WOMEN IN EGYPT
FP7/CAI Cairo* EGYPT INITIATIVE Cairo EGYPT
THE WALLS HAVE SPOKEN
PEPSICO INTERNATIONAL / 7UP
IMPACT BBDO Beirut* LEBANON OMD Beirut LEBANON
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore* PAKISTAN
Grand Prix
SECOND LIFE BILLBOARDS
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai* UNITED ARAB EMIRATES
* denotes Entrant Company
A05 Use of Ambient Media: Small Scale
MISS YOU MOM
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai* UNITED ARAB EMIRATES
YOUNG MASSEUSE
COMMUNITY DEVELOPMENT AUTHORITY, DUBAI / CHILD PROTECTION HELPLINE
SPARK* Publinet Dubai* UNITED ARAB EMIRATES
Silver
LENOVO YOGA 900 - THE REAL DISPLAY
LENOVO MIDDLE EAST & AFRICA / YOGA 900 PC
MADCOM AGENCY Dubai* UNITED ARAB EMIRATES
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai* UNITED ARAB EMIRATES
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai* UNITED ARAB EMIRATES
MAKE IT A STATEMENT
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo* EGYPT
PINKRAMADAN
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo* EGYPT INITIATIVE Cairo EGYPT
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS
FP7/CAI Cairo* EGYPT
SWEET ENDING
LIWA MINOR FOOD & BEVERAGES LLC / THE COFFEE CLUB
BLUE APPLE Dubai* UNITED ARAB EMIRATES
WILD WADI VIRTUAL REALITY
JUMEIRAH WILD WADI / WILD WADI WATERPARK
OMD Dubai* UNITED ARAB EMIRATES
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai* UNITED ARAB EMIRATES
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai* UNITED ARAB EMIRATES
Gold
NOT JUST SPECIAL, BUT SUPER
CITY CENTRE DEIRA/MIRDIF / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai* UNITED ARAB EMIRATES
SECOND LIFE BILLBOARDS
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai* UNITED ARAB EMIRATES
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT* LEBANON
THE VANISHING CEDAR
G NGO / G NGO
J. WALTER THOMPSON BEIRUT* LEBANON
100 YEARS OF CONTOUR
COCA- COLA MIDDLE EAST / 100 YEARS OF CONTOUR
MEMAC OGILVY Dubai* UNITED ARAB EMIRATES
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai* UNITED ARAB EMIRATES
Silver
HOW SWEET!
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO* EGYPT UM7 Cairo EGYPT
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT* LEBANON STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Silver
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI* UNITED ARAB EMIRATES
GRAB SOME BALLS
FRIENDS OF CANCER PATIENTS / MALE CANCER
J. WALTER THOMPSON DUBAI* UNITED ARAB EMIRATES
HSBC STAYCATION
HSBC / BANK
J. WALTER THOMPSON DUBAI* UNITED ARAB EMIRATES MINDSHARE MENA Dubai UNITED ARAB EMIRATES