2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Use of Screens
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
A02 Use of Audio Platforms
HP #BENDTHERULESME
HP / HP PAVILION X360
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Bronze
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Silver
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A03 Use of Print
RECYCLE TO LEARN
UBCI BANK BNP PARIBAS / CORPORATE SOCIAL RESPONSABILITY
HAVAS WORLDWIDE TUNISIA Tunis TUNISIA HAVAS MEDIA TUNISIA
TUNISIA
Bronze
A04 Use of Outdoor
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Grand Prix
A05 Use of Ambient Media: Small Scale
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
YOUNG MASSEUSE
COMMUNITY DEVELOPMENT AUTHORITY, DUBAI / CHILD PROTECTION HELPLINE
SPARK* Publinet Dubai UNITED ARAB EMIRATES
Silver
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Gold
A06 Use of Ambient Media: Large Scale
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Bronze
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
A07 Use of Events and Stunts
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Gold
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MEC MENA
Dubai
ALTERNATIVE CHARACTER
Beirut
UNITED ARAB EMIRATES
LEBANON
Short List
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
A08 Use of Digital Media
DETTOL HAJJ
RECKITT BENCKISER / DETTOL
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UM MENA
Dubai
UNITED ARAB EMIRATES
Silver
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA STARCOM MEDIAVEST GROUP
Riyadh
SAUDI ARABIA
Silver
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA OMD
Tunis
TUNISIA
Bronze
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A09 Use of Social Media
MEMORIES MATTER
PROJECT WE FORGOT / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
MECCA LIVE
SAUDI TELECOM COMPANY / TELECOM PROVIDER
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Gold
KOTEX - THOSE DAYS ARE OVER
KIMBERLY-CLARK / FEMININE HYGIENE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
Short List
IKIGAI
NESTLÉ MIDDLE EAST / NESCAFÉ RED MUG
MEC MENA Dubai UNITED ARAB EMIRATES MEC MENA
Dubai
UNITED ARAB EMIRATES
Short List
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON KEPLER
New York
USA
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
B01 Fast Moving Consumer Goods
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Bronze
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver
IKIGAI
NESTLÉ MIDDLE EAST / NESCAFÉ RED MUG
MEC MENA Dubai UNITED ARAB EMIRATES MEC MENA
Dubai
UNITED ARAB EMIRATES
Short List
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
B02 Consumer Products
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MEC MENA
Dubai
ALTERNATIVE CHARACTER
Beirut
UNITED ARAB EMIRATES
LEBANON
Bronze
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Bronze
B03 Consumer Services
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA STARCOM MEDIAVEST GROUP
Riyadh
SAUDI ARABIA
Bronze
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
B04 Corporate Image & Communication
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Bronze
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
B05 Charities, Public Health, Safety & Awareness Messages
BACKUP MEMORY
SAMSUNG / MOBILE APP
3SG-BBDO Ariana TUNISIA OMD
Tunis
TUNISIA
Short List
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA OMD
Riyadh
SAUDI ARABIA
Bronze
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Bronze
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
YOUNG MASSEUSE
COMMUNITY DEVELOPMENT AUTHORITY, DUBAI / CHILD PROTECTION HELPLINE
SPARK* Publinet Dubai UNITED ARAB EMIRATES
Gold
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Bronze
C01 Use of Integrated Media
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Bronze
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Short List
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MEC MENA
Dubai
ALTERNATIVE CHARACTER
Beirut
UNITED ARAB EMIRATES
LEBANON
Silver
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze