|
A06 Use of Ambient Media: Large Scale
|
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Bronze
|
STARKILLER BASE LANDS IN ABU DHABI
TWOFOUR54 FZ LLC / ENTERTAINMENT |
M&C SAATCHI Abu Dhabi |
UNITED ARAB EMIRATES |
TWOFOUR54
Abu Dhabi
|
UNITED ARAB EMIRATES
|
|
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
|
|
FIRST ON 1ST
HSBC / BANK |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION |
LEO BURNETT CAIRO |
EGYPT |
UM7
Cairo
|
EGYPT
|
|
EIDIYA TRAVELLING MACHINE
EMIRATES NBD / BANKING |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
HOLOGRAM FASHION SHOW
MALL OF THE EMIRATES / SHOPPING MALLS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
RENAULT KADJAR
RENAULT / KADJAR |
OMD Casablanca |
MOROCCO |
OMD
Casablanca
|
MOROCCO
|
|
MONOPOLY FOR GOOD
MAJID AL FUTTAIM / SHOPPING MALLS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
THE SILENT PINS
VODAFONE / TELECOMMUNICATION |
MEMAC OGILVY & MATHER Doha |
QATAR |
|
|
|
THE WALLS HAVE SPOKEN
PEPSICO INTERNATIONAL / 7UP |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
|
|
A07 Use of Events and Stunts
|
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
HIDDEN STREET CAMERA
ETISALAT / SOCIAL AWARENESS |
INITIATIVE Cairo |
EGYPT |
INITIATIVE
Cairo
INITIATIVE
Cairo
|
EGYPT
|
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
MEC MENA
Dubai
ALTERNATIVE CHARACTER
Beirut
|
UNITED ARAB EMIRATES
LEBANON
|
Short List
|
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List
|
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
FIRST ON 1ST
HSBC / BANK |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
GRAB SOME BALLS
FRIENDS OF CANCER PATIENTS / MALE CANCER |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
|
|
HSBC STAYCATION
HSBC / BANK |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
|
TROPA FOR LIFE - BOOM BOX
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH |
LEO BURNETT BEIRUT |
LEBANON |
|
|
|
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
|
UNLEASH THE COLONEL
KFC / QSR |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
|
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
|
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
|
MCDONALD'S SALAD NATION
MCDONALD'S GCC / QSR |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
SAVE THE SHELLA
PEPSICO / LAY'S |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
|
ANGELS OF RAMADAN
AL RIFAI / CORPORATE |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
|
OFF OR ON
OFF & ON / SLIDE TO OPEN |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
|
AL TAWASOL
TOUCH / AL TAWASOL LINE |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
MINDSHARE LEBANON
Beirut
|
LEBANON
|
|
FOR THOSE WITH DRIVE
INFINITI / Q70 |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
PINKRAMADAN
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES |
FP7/CAI Cairo |
EGYPT |
INITIATIVE
Cairo
|
EGYPT
|
|
CELEBRATE THE BREAKERS' BREAKS
NESTLÉ / KITKAT |
MEC MENA Dubai |
UNITED ARAB EMIRATES |
MEC MENA
Dubai
|
UNITED ARAB EMIRATES
|
|
L'ORÉAL PARIS CELEBRITY DUETS
L'ORÉAL / L'OREAL PARIS |
UM MENA Dubai |
UNITED ARAB EMIRATES |
UM MENA
Beirut
UM MENA
Dubai
|
LEBANON
UNITED ARAB EMIRATES
|
|
MNY - MISS LEBANON 2015
L'ORÉAL / MAYBELLINE NEW YORK - MISS PERSONALITY |
UM MENA Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
UM MENA
Beirut
|
UNITED ARAB EMIRATES
LEBANON
|
|
EIDIYA TRAVELLING MACHINE
EMIRATES NBD / BANKING |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
HOLOGRAM FASHION SHOW
MALL OF THE EMIRATES / SHOPPING MALLS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
REFRESH THE FUN
MONDELÉZ INTERNATIONAL / TRIDENT |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|