2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Use of Screens
BOLLYMOJIS
ZEE ENTERTAINMENT MIDDLE EAST / TV NETWORK
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
A02 Use of Audio Platforms
DEMO DELIVERED
EROS GROUP / SONOS
BLUE APPLE Dubai UNITED ARAB EMIRATES
BEATZ OF JOY
MAGIC PLANET / LEISURE AND ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
BEHIND THE FACADE
NO MORE TEARS / NGO
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
KSA NATIONAL DAY
COCA-COLA MIDDLE EAST / COCA-COLA
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
THE AUDIO RAINBOW
ETS. KETTANEH / AUDI
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
HP #BENDTHERULESME
HP / HP PAVILION X360
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Bronze
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Silver
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A03 Use of Print
MCDONALD'S 1955 BURGER #THROWBACK
MCDONALD'S / 1955 BURGER
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
TRD DRIFT MAG
TOYOTA / AUTOMOTIVE
GMASCO Dubai UNITED ARAB EMIRATES
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS
FP7/CAI Cairo EGYPT
CUTTING EDGE
AL-SAIF TRADING AGENCIES CO. / TRAMONTINA KNIVES
HORIZON FCB RIYADH SAUDI ARABIA BPN
Riyadh
SAUDI ARABIA
PLANT A PAPER
MAJID AL FUTTAIM / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE FREEZING AD
SKI DUBAI / LEISURE AND ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
GOODNIGHT TIN
BEIERSDORF / NIVEA CREME
HORIZON FCB Dubai UNITED ARAB EMIRATES BPN
Dubai
UNITED ARAB EMIRATES
A8 PERFECT CLARITY
AUDI / A8
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
RECYCLE TO LEARN
UBCI BANK BNP PARIBAS / CORPORATE SOCIAL RESPONSABILITY
HAVAS WORLDWIDE TUNISIA Tunis TUNISIA HAVAS MEDIA TUNISIA
TUNISIA
Bronze
A04 Use of Outdoor
MAKE IT A STATEMENT
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT
DO YOU KNOW THIS STORY? DOMESTIC VIOLENCE
UN WOMEN / VIOLENCE AGAINST WOMEN IN EGYPT
FP7/CAI Cairo EGYPT INITIATIVE
Cairo
EGYPT
THE WALLS HAVE SPOKEN
PEPSICO INTERNATIONAL / 7UP
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
SECOND LIFE BILLBOARDS
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Grand Prix
A05 Use of Ambient Media: Small Scale
SWEET ENDING
LIWA MINOR FOOD & BEVERAGES LLC / THE COFFEE CLUB
BLUE APPLE Dubai UNITED ARAB EMIRATES
MAKE IT A STATEMENT
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT
PINKRAMADAN
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT INITIATIVE
Cairo
EGYPT
ORIGAMI TRAY MAT
MCDONALD'S EGYPT / QUICK SERVICE RESTAURANTS
FP7/CAI Cairo EGYPT
LENOVO YOGA 900 - THE REAL DISPLAY
LENOVO MIDDLE EAST & AFRICA / YOGA 900 PC
MADCOM AGENCY Dubai UNITED ARAB EMIRATES
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
MISS YOU MOM
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
NOT JUST SPECIAL, BUT SUPER
CITY CENTRE DEIRA/MIRDIF / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
SECOND LIFE BILLBOARDS
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
WILD WADI VIRTUAL REALITY
JUMEIRAH WILD WADI / WILD WADI WATERPARK
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
100 YEARS OF CONTOUR
COCA- COLA MIDDLE EAST / 100 YEARS OF CONTOUR
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
THE VANISHING CEDAR
G NGO / G NGO
J. WALTER THOMPSON BEIRUT LEBANON
PACKED WITH TRANSPARENCY
MCDONALD'S / FOOD
DDB DUBAI UNITED ARAB EMIRATES
HOW SWEET!
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT UM7
Cairo
EGYPT
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
GRAB SOME BALLS
FRIENDS OF CANCER PATIENTS / MALE CANCER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
HSBC STAYCATION
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
THE WORLD EXPIRATION DATE
GLOBAL EXPORT CO. / AMERICAN GARDEN
Y&R DUBAI UNITED ARAB EMIRATES
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver