2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Foods
STRAWBERRY AND CREAM HUG
EDITA / MOLTO
KAIRO Cairo EGYPT PRODUCERS Giza EGYPT
Gold
CHOCOLATE AND CREAM HUG
EDITA / MOLTO
KAIRO Cairo EGYPT PRODUCERS Giza EGYPT
Gold
TIGER - SUPER SIZE
EGYPT FOODS / CHIPS
THE ACADEMY Giza EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
Bronze
A02 Drinks
WHERE HAVE YOU BEEN?
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
WHAT NADIA DID
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
DRESS OR PANTS?
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
CRASH TEST
LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Bronze
SHADOWS
IKEA / BEDROOM & BATHROOM
GMASCO Dubai UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
Short List
A04 Cosmetics & Beauty, Toiletries & Pharmacy
PIANO
AMATOURY / AMATOURY 114 SHOWER GEL
PHENOMENA Beirut LEBANON WORKSHOP PRODUCTIONS Beirut LEBANON
Short List
PING PONG
AMATOURY / AMATOURY 114 SHOWER GEL
PHENOMENA Beirut LEBANON WORKSHOP PRODUCTIONS Beirut LEBANON
Short List
A06 Miscellaneous
WHATEVER IT TAKES
HIPA / CALL TO ENTRY
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES VELOCITY FILMS Cape Town / BLACK GINGER Cape Town SOUTH AFRICA
Short List
A08 Retail Stores, Restaurants & Fast Food Outlets
THE FLIPSIDE
MCDONALD’S / FOOD
DDB DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
Short List
A09 Travel, Transport & Tourism, Entertainment & Leisure
MUSCLE MAN
ATLANTIS THE PALM, DUBAI / AQUAVENTURE WATERPARK
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES ZO PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
COACH
ATLANTIS THE PALM, DUBAI / AQUAVENTURE WATERPARK
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES ZO PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
A10 Publications & Media
SSFC 2015 – THE WAY BACK
SAMSUNG GULF ELECTRONICS / SAMSUNG CORPORATE
CHEIL MENA Dubai UNITED ARAB EMIRATES BAZOOKA FILM PRODUCTION Dubai UNITED ARAB EMIRATES
Bronze
SSFC 2015 – FORGET ME NOT
SAMSUNG GULF ELECTRONICS / SAMSUNG CORPORATE
CHEIL MENA Dubai UNITED ARAB EMIRATES BAZOOKA FILM PRODUCTION Dubai UNITED ARAB EMIRATES
Bronze
A11 Financial Products & Services
THE SHOWER
MEMAAR EL MORSHEDY / REAL ESTATE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
LOCATION, LOCATION, LOCATION 2
MEMAAR EL MORSHEDY / REAL ESTATE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
PROCRASTINATION MUSEUM
HSBC / BANK
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES RATTLING STICK London UNITED KINGDOM
Short List
A12 Business Products & Services
WE DON'T ALL EAT THE SAME THINGS - COW
ESMART / INTERNET SERVICES
KEY FILM Cairo EGYPT KEY FILM Cairo EGYPT
Short List
A13 Commercial Public Services
VERISIMILITUDE AT NOON
DU / TELECOMMUNICATIONS
DU Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Gold
THE RUSSIAN ODYSSEY
DU / TELECOMMUNICATIONS
DU Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
TEARS OF WINTER
DU / TELECOMMUNICATIONS
DU Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Short List
A15 Charities, Public Health, Safety & Awareness Messages
IMPOSSIBLE
THE MOHAMMED V FOUNDATION FOR SOLIDARITY / CHARITY
SHEM'S PUBLICITÉ Casablanca MOROCCO ALI N'PRODUCTION Casablanca MOROCCO
Short List
B01 Internet Film
STORY OF A SPOON
GREENPEACE INTERNATIONAL / PLASTIC REDUCTION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES OPTIX DUBAI Dubai UNITED ARAB EMIRATES
Bronze
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA Dubai / ZO PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
THEGOODNOTE.COM
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Short List
THE SECRET OF SCHWEPPES
ATLANTIC INDUSTRIES / CSD
THE ACADEMY Giza EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo / DREAMBOX FILMS Beirut EGYPT / LEBANON
Short List
CRUNCH TIMES - CAR
NESTLÉ / CRUNCH
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
THE LANGUAGE OF WINE
CHATEAU KSARA / CHATEAU KSARA
LEO BURNETT BEIRUT LEBANON
Short List
B02 Viral Film
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES OLIVE GREEN Dubai / MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS Cairo EGYPT
Bronze
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON BLACK RHINO Beirut LEBANON
Bronze
#LIKEANIMALS
ASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT / REFUGEES AND MIGRANT RIGHTS
MEMAC OGILVY LABEL Tunis TUNISIA
Short List
DO YOU KNOW THIS STORY? SEXUAL HARASSMENT
UN WOMEN / VIOLENCE AGAINST WOMEN IN EGYPT
FP7/CAI Cairo EGYPT LUCAN VISUALS Cape Town SOUTH AFRICA
Short List
ALLO BEIRUT
ELECTRICITÉ DE ZAHLE (EDZ) / 24H ELECTRICITY
M&C SAATCHI MENA Beirut LEBANON CLANDESTINO FILMS Beirut LEBANON
Silver
LOVE AT FIRST LIGHT
ELECTRICITÉ DE ZAHLE (EDZ) / 24H ELECTRICITY
M&C SAATCHI MENA Beirut LEBANON CLANDESTINO FILMS Beirut LEBANON
Silver
CLEANER STREETS
ELECTRICITÉ DE ZAHLE (EDZ) / 24H ELECTRICITY
M&C SAATCHI MENA Beirut LEBANON CLANDESTINO FILMS Beirut LEBANON
Short List
CHRISTMAS
ELECTRICITÉ DE ZAHLE (EDZ) / 24H ELECTRICITY
M&C SAATCHI MENA Beirut LEBANON CLANDESTINO FILMS Beirut LEBANON
Silver
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS Beirut / HEDGEHOG Beirut LEBANON
Short List
THIS IS MY KENYA
SAFARICOM / SAFARICOM CALENDAR
SQUAD DIGITAL Nairobi KENYA THE CREATIVE HUB Nairobi KENYA
Short List
B03 Branded Content & Entertainment Film
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
Short List
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES C3 FILMS / TELFAZ11 Riyadh SAUDI ARABIA
Short List
BLACK CATS ON HOLIDAY
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
Bronze
B04 Screens & Events
SAVING JOULE
MISHKAT / MISHKAT INTERACTIVE CENTRE
THE EDGE PICTURE COMPANY Abu Dhabi UNITED ARAB EMIRATES THE EDGE PICTURE COMPANY Abu Dhabi UNITED ARAB EMIRATES
Short List