2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Foods
TRANSFORMING CAR
LORENZ / PIC PACS
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
MONSTER
LORENZ / PIC PACS
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
VAMPIRE
LORENZ / PIC PACS
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
THANK YOU JOUMANA
NESTLÉ ICE CREAM / DOLCECA ICE CREAM CONES
J. WALTER THOMPSON CAIRO EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
THE 2LE SAMSUNG CURVE TV
NESTLÉ / KITKAT
J. WALTER THOMPSON CAIRO EGYPT THE PRODUCERS
Cairo
EGYPT
CRUNCH TIMES - CHOCOLATE TABLET
NESTLÉ / CRUNCH
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
STRAWBERRY AND CREAM HUG
EDITA / MOLTO
KAIRO Cairo EGYPT PRODUCERS
Giza
EGYPT
Gold
CHOCOLATE AND CREAM HUG
EDITA / MOLTO
KAIRO Cairo EGYPT PRODUCERS
Giza
EGYPT
Gold
FAILED NOSTRADAMUS
FOX FOOD INDUSTRIES / CHIPS
TNA/DDB EGYPT Cairo EGYPT TNP
Giza
EGYPT
TIGER - SUPER SIZE
EGYPT FOODS / CHIPS
THE ACADEMY Giza EGYPT TNP (TAREK NOUR PRODUCTIONS)
Cairo
EGYPT
Bronze
EDITA CORPORATE COPY
EDITA FOOD INDUSTRIES / FOODS/ SNACKS
MAHDYS Cairo EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
A FAMILY SELFIE
GOLDEN PLATE / GOLDEN PLATE KASHKAVAL CHEESE
MCAA Beirut LEBANON FRAME NATION FILMS
Beirut
LEBANON
TO EACH HIS OWN MIND
EL SHAMADAN CO. FOR FOOD INDUSTRIESE / FLAVORED WAFFERS
HAMA FILM PRODUCTIONS Giza EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
A02 Drinks
WHAT'S WRONG WITH YOU?
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
WHERE HAVE YOU BEEN?
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
WHAT NADIA DID
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
DRESS OR PANTS?
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
DOES IT HAVE TO BE MJADRA EVERYDAY?
BEIRUT BEER / BEER
OPERATION UNICORN Ain El Rihane LEBANON
THANK YOU
BUZZ BEER / BEER
OPERATION UNICORN Ain El Rihane LEBANON
IT'S COOL
BUZZ BEER / BEER
OPERATION UNICORN Ain El Rihane LEBANON
WALA'OFEE - WASSIM CASE
BUZZ VODKA MIX / VODKA DRINK
OPERATION UNICORN Ain El Rihane LEBANON FRAME NATION FILMS
Beirut
LEBANON
WALA'OFEE - KARL CASE
BUZZ VODKA MIX / VODKA DRINK
OPERATION UNICORN Ain El Rihane LEBANON FRAME NATION FILMS
Beirut
LEBANON
EL AROSA
EL AROSA TEA / TEA
ANIMATION ADVERTISING Cairo EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
NEWLYWEDS
COFFEE-MATE / COFFEE CREAMER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
TAXI DRIVER
COFFEE-MATE / COFFEE CREAMER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
BOSS
COFFEE-MATE / COFFEE CREAMER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
HOME
BONJORNO CAFÉ / INSTANT COFFEE
TEAM Y&R CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
OFFICE
BONJORNO CAFÉ / INSTANT COFFEE
TEAM Y&R CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
MECHANIC
BONJORNO CAFÉ / INSTANT COFFEE
TEAM Y&R CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
SCHWEPPES
ATLANTIC INDUSTRIES / CSD
THE ACADEMY Giza EGYPT TNP (TAREK NOUR PRODUCTIONS)
Cairo
DREAMBOX FILMS
Beirut
EGYPT
LEBANON
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
CRASH TEST
LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Bronze
THE BUILDING
LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
THE WEDDING
LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
SHADOWS
IKEA / BEDROOM & BATHROOM
GMASCO Dubai UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
UNITED ARAB EMIRATES
Short List
WOLF
NAR TEKNOLOJI / PENTAX
Y&R ISTANBUL TURKEY SHORTCUT
Istanbul
1000 VOLT
Istanbul
TURKEY
GUNSHOT
NAR TEKNOLOJI / PENTAX
Y&R ISTANBUL TURKEY SHORTCUT
Istanbul
1000 VOLT
Istanbul
TURKEY
THE NEW EL KEF LIQUIDE
LESIEUR CRISTAL / HOUSEHOLD
SHEM'S PUBLICITÉ Casablanca MOROCCO VIDEORAMA
Casablanca
MOROCCO
HOME CENTRE'S 20TH ANNIVERSARY
HOME CENTRE / RETAIL - FURNITURE & HOME ACCESSORIES
HOME CENTRE Dubai UNITED ARAB EMIRATES OFFROAD FILMS
Mumbai
INDIA
A04 Cosmetics & Beauty, Toiletries & Pharmacy
PIANO
AMATOURY / AMATOURY 114 SHOWER GEL
PHENOMENA Beirut LEBANON WORKSHOP PRODUCTIONS
Beirut
LEBANON
Short List
PING PONG
AMATOURY / AMATOURY 114 SHOWER GEL
PHENOMENA Beirut LEBANON WORKSHOP PRODUCTIONS
Beirut
LEBANON
Short List
CINEMA
HAIRCODE / HAIR GEL
IMPACT BBDO Cairo EGYPT ASAP
Cairo
EGYPT
CAR BUST
HAIRCODE / HAIR GEL
IMPACT BBDO Cairo EGYPT ASAP
Cairo
EGYPT
'LANDSCAPE'
PANASONIC / PANASONIC LAMDASH
FACE TO FACE Dubai UNITED ARAB EMIRATES STRUDEL FILMS
London
UNITED KINGDOM
REPLACE YOUR SHAMPOO TODAY
DABUR INTERNATIONAL / DABUR AMLA HAIR CLEANSING MILK
DABUR INTERNATIONAL Dubai UNITED ARAB EMIRATES CLICHEVFX
Beirut
LEBANON
A05 Clothing, Footwear & Accessories
FOREHAND BACKHAND
EMBRATOR / MEN'S UNDERWEAR
KAIRO Cairo EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
CENTREPOINT AUTUMN WINTER 2015 LAUNCH
CENTREPOINT / SHOPPING AND RETAIL
CENTRE POINT - LANDMARK GROUP Dubai UNITED ARAB EMIRATES CITY FILMS
Beirut
LEBANON
A06 Miscellaneous
WHATEVER IT TAKES
HIPA / CALL TO ENTRY
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES VELOCITY FILMS
Cape Town
BLACK GINGER
Cape Town
WE LOVE JAM
Cape Town
SOUTH AFRICA
Short List
A07 Cars & Automotive Services
DESERT
TOYOTA / FORTUNER
ANIMATION ADVERTISING Cairo EGYPT KEY FILM
Cairo
EGYPT
CITY
TOYOTA / FORTUNER
ANIMATION ADVERTISING Cairo EGYPT KEY FILM
Cairo
EGYPT
A08 Retail Stores, Restaurants & Fast Food Outlets
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES