2016 Winners & Shortlists

Download Shortlist PDF Download Winners PDF

Title	Entrant Company	Country	Production Company	Country	Award
A14 Corporate Image & Communication
40 YEARS OF PROSPERITY & INNOVATION - SHORT VERSION COMMERCIAL BANK / CORPORATE BRAND	RESOLUTION FILMS Doha	QATAR	RESOLUTION FILMS Doha	QATAR
B03 Branded Content & Entertainment Film
AUDI - THE NUMBER 10 AUDI MIDDLE EAST / AUDI	TONIC INTERNATIONAL Dubai	UNITED ARAB EMIRATES	FILMMASTER Dubai	UNITED ARAB EMIRATES	Short List
A07 Cars & Automotive Services
DESERT TOYOTA / FORTUNER	ANIMATION ADVERTISING Cairo	EGYPT	KEY FILM Cairo	EGYPT
B04 Screens & Events
MR. SWEET TALKER ALGHANIM INTERNATIONAL ELECTRONICS / X-CITE ELECTRONICS	FP7/RUH Riyadh	SAUDI ARABIA	THE FILM HOUSE Beirut	LEBANON
A09 Travel, Transport & Tourism, Entertainment & Leisure
RISE TO THE OCCASION BAKU EUROPEAN GAMES OPERATION COMMITTEE / EURO GAMES 2015	MEMAC OGILVY & MATHER LEBANON Beirut	LEBANON	EUROMEDIA COMPANY Kiev	UKRAINE
A10 Publications & Media
WHEN? TREE AD / AL JOUMHOURIA NEWSPAPER	PHENOMENA Beirut	LEBANON
A04 Cosmetics & Beauty, Toiletries & Pharmacy
PIANO AMATOURY / AMATOURY 114 SHOWER GEL	PHENOMENA Beirut	LEBANON	WORKSHOP PRODUCTIONS Beirut	LEBANON	Short List
A08 Retail Stores, Restaurants & Fast Food Outlets
BIG MAC WALK MCDONALD'S / QUICK SERVICE RESTAURANT	LEO BURNETT DUBAI	UNITED ARAB EMIRATES	BIG KAHUNA FILMS Dubai	UNITED ARAB EMIRATES
A11 Financial Products & Services
THE LAWYER MEMAAR EL MORSHEDY / DEGLA BUSINESS	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
A13 Commercial Public Services
THE TROJAN HORSE ETISALAT MISR / TELECOMMUNICATIONS	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
A15 Charities, Public Health, Safety & Awareness Messages
QATAR QATAR CANCER SOCIETY / CHARITY	RESOLUTION FILMS Doha	QATAR	RESOLUTION FILMS Doha	QATAR
A05 Clothing, Footwear & Accessories
FOREHAND BACKHAND EMBRATOR / MEN'S UNDERWEAR	KAIRO Cairo	EGYPT	HAMA FILM PRODUCTIONS Giza	EGYPT
A12 Business Products & Services
WE DON'T ALL EAT THE SAME THINGS - COW ESMART / INTERNET SERVICES	KEY FILM Cairo	EGYPT	KEY FILM Cairo	EGYPT	Short List
A06 Miscellaneous
WHATEVER IT TAKES HIPA / CALL TO ENTRY	M&C SAATCHI Abu Dhabi	UNITED ARAB EMIRATES	VELOCITY FILMS Cape Town / BLACK GINGER Cape Town	SOUTH AFRICA	Short List
A02 Drinks
WHAT'S WRONG WITH YOU? AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
B02 Viral Film
THE END IS OBVIOUS Inca Tanvir Advertising / PUBLIC SERVICE / SELF-PROMOTION	INCA TANVIR ADVERTISING Sharjah	UNITED ARAB EMIRATES
A01 Foods
TRANSFORMING CAR LORENZ / PIC PACS	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
B01 Internet Film
STORY OF A SPOON GREENPEACE INTERNATIONAL / PLASTIC REDUCTION	MEMAC OGILVY Dubai	UNITED ARAB EMIRATES	OPTIX DUBAI Dubai	UNITED ARAB EMIRATES	Bronze
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
CRASH TEST LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT	Bronze
A10 Publications & Media
SSFC 2015 – THE WAY BACK SAMSUNG GULF ELECTRONICS / SAMSUNG CORPORATE	CHEIL MENA Dubai	UNITED ARAB EMIRATES	BAZOOKA FILM PRODUCTION Dubai	UNITED ARAB EMIRATES	Bronze
A01 Foods
MONSTER LORENZ / PIC PACS	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
A02 Drinks
WHERE HAVE YOU BEEN? AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT	Short List
A09 Travel, Transport & Tourism, Entertainment & Leisure
ETIHAD AIRWAYS, FLYING REIMAGINED ETIHAD AIRWAYS / AIRLINE	M&C SAATCHI Abu Dhabi	UNITED ARAB EMIRATES	THOMAS THOMAS FILMS London	UNITED KINGDOM
A08 Retail Stores, Restaurants & Fast Food Outlets
THE FLIPSIDE MCDONALD’S / FOOD	DDB DUBAI	UNITED ARAB EMIRATES	BIG KAHUNA FILMS Dubai	UNITED ARAB EMIRATES	Short List
A12 Business Products & Services
WE DON'T ALL EAT THE SAME THINGS - CHICKEN ESMART / INTERNET SERVICES	KEY FILM Cairo	EGYPT	KEY FILM Cairo	EGYPT
A05 Clothing, Footwear & Accessories
CENTREPOINT AUTUMN WINTER 2015 LAUNCH CENTREPOINT / SHOPPING AND RETAIL	CENTRE POINT - LANDMARK GROUP Dubai	UNITED ARAB EMIRATES	CITY FILMS Beirut	LEBANON
A13 Commercial Public Services
THE CRASH ETISALAT MISR / TELECOMMUNICATIONS	KING TUT'S PLAYGROUND Cairo	EGYPT	BIGFOOT FILMS Cairo	EGYPT
A11 Financial Products & Services
THE HAIRDRESSER MEMAAR EL MORSHEDY / DEGLA BUSINESS	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
THE BUILDING LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
A04 Cosmetics & Beauty, Toiletries & Pharmacy
PING PONG AMATOURY / AMATOURY 114 SHOWER GEL	PHENOMENA Beirut	LEBANON	WORKSHOP PRODUCTIONS Beirut	LEBANON	Short List
A14 Corporate Image & Communication
ALL OF US LEBANESE ARMY FORCES / LEBANESE INDEPENDENCE DAY	PHENOMENA Beirut	LEBANON
B02 Viral Film
FOOD BANK CORPORATE THEME SONG EGYPTIAN FOOD BANK / FOOD BANK	HIT CREATIVE COMMUNICATION Cairo	EGYPT	CINEGRAM CAIRO Cairo	EGYPT
B01 Internet Film
YOUR FAMILY IS OUR FAMILY DUBAI ISLAMIC BANK / EMIRATI BANKING PACKAGES	BLUE APPLE Dubai	UNITED ARAB EMIRATES	TAMBI STUDIOS Dubai	UNITED ARAB EMIRATES
A15 Charities, Public Health, Safety & Awareness Messages
HUMAN PROMOTION CARITAS / NGO	MEMAC OGILVY & MATHER LEBANON Beirut	LEBANON	THE WORKS Beirut	LEBANON
B04 Screens & Events
MR. KNOW IT ALL ALGHANIM INTERNATIONAL ELECTRONICS / X-CITE ELECTRONICS	FP7/RUH Riyadh	SAUDI ARABIA	THE FILM HOUSE Beirut	LEBANON
A07 Cars & Automotive Services
CITY TOYOTA / FORTUNER	ANIMATION ADVERTISING Cairo	EGYPT	KEY FILM Cairo	EGYPT
B03 Branded Content & Entertainment Film
40 YEARS OF PROSPERITY & INNOVATION - LONG VERSION COMMERCIAL BANK / CORPORATE BRAND	RESOLUTION FILMS Doha	QATAR	RESOLUTION FILMS Doha	QATAR
B04 Screens & Events
MR. 5 MINUTES ALGHANIM INTERNATIONAL ELECTRONICS / X-CITE ELECTRONICS	FP7/RUH Riyadh	SAUDI ARABIA	THE FILM HOUSE Beirut	LEBANON
A15 Charities, Public Health, Safety & Awareness Messages
BEBO MAGDI YACOUB FOUNDATION / FREE HEART SURGERIES	ANIMATION ADVERTISING Cairo	EGYPT	HAMA FILM PRODUCTIONS Giza	EGYPT
B01 Internet Film
I GOT IT FIRST EROS GROUP / WWW.EROSDIGITALHOME.AE	BLUE APPLE Dubai	UNITED ARAB EMIRATES	HELIUM CONSULTING Dubai / TAMBI STUDIOS Dubai	UNITED ARAB EMIRATES
B02 Viral Film
POWER TO FAMILY VODAFONE / TELECOMUNICATION	J. WALTER THOMPSON CAIRO	EGYPT	ASAP Cairo	EGYPT
B03 Branded Content & Entertainment Film
IN FOR YOUTH BRAND LAUNCH VODAFONE / TELECOMUNICATION	J. WALTER THOMPSON CAIRO	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
A04 Cosmetics & Beauty, Toiletries & Pharmacy
CINEMA HAIRCODE / HAIR GEL	IMPACT BBDO Cairo	EGYPT	ASAP Cairo	EGYPT
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
THE WEDDING LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
A11 Financial Products & Services
THE MEETING MEMAAR EL MORSHEDY / REAL ESTATE	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT
A13 Commercial Public Services
THE ATTACK ETISALAT MISR / TELECOMMUNICATIONS	KING TUT'S PLAYGROUND Cairo	EGYPT	BIGFOOT FILMS Cairo	EGYPT
A14 Corporate Image & Communication
AHMED EL SAQQA VODAFONE EGYPT / DATA SPEED	TNA/DDB EGYPT Cairo	EGYPT	TNP Giza	EGYPT
A12 Business Products & Services
WE DON'T ALL EAT THE SAME THINGS - GOAT ESMART / INTERNET SERVICES	KEY FILM Cairo	EGYPT	KEY FILM Cairo	EGYPT
A02 Drinks
WHAT NADIA DID AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT	Short List
A01 Foods
VAMPIRE LORENZ / PIC PACS	KING TUT'S PLAYGROUND Cairo	EGYPT	LIGHTHOUSE FILMS Cairo	EGYPT