2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A14 Corporate Image & Communication
40 YEARS OF PROSPERITY & INNOVATION - SHORT VERSION
COMMERCIAL BANK / CORPORATE BRAND
RESOLUTION FILMS Doha QATAR RESOLUTION FILMS Doha QATAR
B03 Branded Content & Entertainment Film
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
Short List
A07 Cars & Automotive Services
DESERT
TOYOTA / FORTUNER
ANIMATION ADVERTISING Cairo EGYPT KEY FILM Cairo EGYPT
B04 Screens & Events
MR. SWEET TALKER
ALGHANIM INTERNATIONAL ELECTRONICS / X-CITE ELECTRONICS
FP7/RUH Riyadh SAUDI ARABIA THE FILM HOUSE Beirut LEBANON
A09 Travel, Transport & Tourism, Entertainment & Leisure
RISE TO THE OCCASION
BAKU EUROPEAN GAMES OPERATION COMMITTEE / EURO GAMES 2015
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON EUROMEDIA COMPANY Kiev UKRAINE
A10 Publications & Media
WHEN?
TREE AD / AL JOUMHOURIA NEWSPAPER
PHENOMENA Beirut LEBANON
A04 Cosmetics & Beauty, Toiletries & Pharmacy
PIANO
AMATOURY / AMATOURY 114 SHOWER GEL
PHENOMENA Beirut LEBANON WORKSHOP PRODUCTIONS Beirut LEBANON
Short List
A08 Retail Stores, Restaurants & Fast Food Outlets
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
A11 Financial Products & Services
THE LAWYER
MEMAAR EL MORSHEDY / DEGLA BUSINESS
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A13 Commercial Public Services
THE TROJAN HORSE
ETISALAT MISR / TELECOMMUNICATIONS
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A15 Charities, Public Health, Safety & Awareness Messages
QATAR
QATAR CANCER SOCIETY / CHARITY
RESOLUTION FILMS Doha QATAR RESOLUTION FILMS Doha QATAR
A05 Clothing, Footwear & Accessories
FOREHAND BACKHAND
EMBRATOR / MEN'S UNDERWEAR
KAIRO Cairo EGYPT HAMA FILM PRODUCTIONS Giza EGYPT
A12 Business Products & Services
WE DON'T ALL EAT THE SAME THINGS - COW
ESMART / INTERNET SERVICES
KEY FILM Cairo EGYPT KEY FILM Cairo EGYPT
Short List
A06 Miscellaneous
WHATEVER IT TAKES
HIPA / CALL TO ENTRY
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES VELOCITY FILMS Cape Town / BLACK GINGER Cape Town SOUTH AFRICA
Short List
A02 Drinks
WHAT'S WRONG WITH YOU?
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
B02 Viral Film
THE END IS OBVIOUS
Inca Tanvir Advertising / PUBLIC SERVICE / SELF-PROMOTION
INCA TANVIR ADVERTISING Sharjah UNITED ARAB EMIRATES
A01 Foods
TRANSFORMING CAR
LORENZ / PIC PACS
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
B01 Internet Film
STORY OF A SPOON
GREENPEACE INTERNATIONAL / PLASTIC REDUCTION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES OPTIX DUBAI Dubai UNITED ARAB EMIRATES
Bronze
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
CRASH TEST
LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Bronze
A10 Publications & Media
SSFC 2015 – THE WAY BACK
SAMSUNG GULF ELECTRONICS / SAMSUNG CORPORATE
CHEIL MENA Dubai UNITED ARAB EMIRATES BAZOOKA FILM PRODUCTION Dubai UNITED ARAB EMIRATES
Bronze
A01 Foods
MONSTER
LORENZ / PIC PACS
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A02 Drinks
WHERE HAVE YOU BEEN?
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
A09 Travel, Transport & Tourism, Entertainment & Leisure
ETIHAD AIRWAYS, FLYING REIMAGINED
ETIHAD AIRWAYS / AIRLINE
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES THOMAS THOMAS FILMS London UNITED KINGDOM
A08 Retail Stores, Restaurants & Fast Food Outlets
THE FLIPSIDE
MCDONALD’S / FOOD
DDB DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
Short List
A12 Business Products & Services
WE DON'T ALL EAT THE SAME THINGS - CHICKEN
ESMART / INTERNET SERVICES
KEY FILM Cairo EGYPT KEY FILM Cairo EGYPT
A05 Clothing, Footwear & Accessories
CENTREPOINT AUTUMN WINTER 2015 LAUNCH
CENTREPOINT / SHOPPING AND RETAIL
CENTRE POINT - LANDMARK GROUP Dubai UNITED ARAB EMIRATES CITY FILMS Beirut LEBANON
A13 Commercial Public Services
THE CRASH
ETISALAT MISR / TELECOMMUNICATIONS
KING TUT'S PLAYGROUND Cairo EGYPT BIGFOOT FILMS Cairo EGYPT
A11 Financial Products & Services
THE HAIRDRESSER
MEMAAR EL MORSHEDY / DEGLA BUSINESS
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
THE BUILDING
LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A04 Cosmetics & Beauty, Toiletries & Pharmacy
PING PONG
AMATOURY / AMATOURY 114 SHOWER GEL
PHENOMENA Beirut LEBANON WORKSHOP PRODUCTIONS Beirut LEBANON
Short List
A14 Corporate Image & Communication
ALL OF US
LEBANESE ARMY FORCES / LEBANESE INDEPENDENCE DAY
PHENOMENA Beirut LEBANON
B02 Viral Film
FOOD BANK CORPORATE THEME SONG
EGYPTIAN FOOD BANK / FOOD BANK
HIT CREATIVE COMMUNICATION Cairo EGYPT CINEGRAM CAIRO Cairo EGYPT
B01 Internet Film
YOUR FAMILY IS OUR FAMILY
DUBAI ISLAMIC BANK / EMIRATI BANKING PACKAGES
BLUE APPLE Dubai UNITED ARAB EMIRATES TAMBI STUDIOS Dubai UNITED ARAB EMIRATES
A15 Charities, Public Health, Safety & Awareness Messages
HUMAN PROMOTION
CARITAS / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON THE WORKS Beirut LEBANON
B04 Screens & Events
MR. KNOW IT ALL
ALGHANIM INTERNATIONAL ELECTRONICS / X-CITE ELECTRONICS
FP7/RUH Riyadh SAUDI ARABIA THE FILM HOUSE Beirut LEBANON
A07 Cars & Automotive Services
CITY
TOYOTA / FORTUNER
ANIMATION ADVERTISING Cairo EGYPT KEY FILM Cairo EGYPT
B03 Branded Content & Entertainment Film
40 YEARS OF PROSPERITY & INNOVATION - LONG VERSION
COMMERCIAL BANK / CORPORATE BRAND
RESOLUTION FILMS Doha QATAR RESOLUTION FILMS Doha QATAR
B04 Screens & Events
MR. 5 MINUTES
ALGHANIM INTERNATIONAL ELECTRONICS / X-CITE ELECTRONICS
FP7/RUH Riyadh SAUDI ARABIA THE FILM HOUSE Beirut LEBANON
A15 Charities, Public Health, Safety & Awareness Messages
BEBO
MAGDI YACOUB FOUNDATION / FREE HEART SURGERIES
ANIMATION ADVERTISING Cairo EGYPT HAMA FILM PRODUCTIONS Giza EGYPT
B01 Internet Film
I GOT IT FIRST
EROS GROUP / WWW.EROSDIGITALHOME.AE
BLUE APPLE Dubai UNITED ARAB EMIRATES HELIUM CONSULTING Dubai / TAMBI STUDIOS Dubai UNITED ARAB EMIRATES
B02 Viral Film
POWER TO FAMILY
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT ASAP Cairo EGYPT
B03 Branded Content & Entertainment Film
IN FOR YOUTH BRAND LAUNCH
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A04 Cosmetics & Beauty, Toiletries & Pharmacy
CINEMA
HAIRCODE / HAIR GEL
IMPACT BBDO Cairo EGYPT ASAP Cairo EGYPT
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
THE WEDDING
LAFARGE CEMENT EGYPT / AL MOMTAZ CEMENT
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A11 Financial Products & Services
THE MEETING
MEMAAR EL MORSHEDY / REAL ESTATE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A13 Commercial Public Services
THE ATTACK
ETISALAT MISR / TELECOMMUNICATIONS
KING TUT'S PLAYGROUND Cairo EGYPT BIGFOOT FILMS Cairo EGYPT
A14 Corporate Image & Communication
AHMED EL SAQQA
VODAFONE EGYPT / DATA SPEED
TNA/DDB EGYPT Cairo EGYPT TNP Giza EGYPT
A12 Business Products & Services
WE DON'T ALL EAT THE SAME THINGS - GOAT
ESMART / INTERNET SERVICES
KEY FILM Cairo EGYPT KEY FILM Cairo EGYPT
A02 Drinks
WHAT NADIA DID
AL AHRAM BEVERAGES COMPANY / FAYROUZ- FLAVORED MALT BEVERAGE
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
A01 Foods
VAMPIRE
LORENZ / PIC PACS
KING TUT'S PLAYGROUND Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT