2016 Winners & Shortlists

The Campaign

The film is centered around the main male protagonist who enters an unusual town where he sees strange things and people. It is a town where he sees hair falling and hair collected everywhere he looks. Most men are bald in the town and look up to the protagonist as a messiah as he is suave, good looking and has a full head of great hair. The film builds up an intrigue and aims to grip the viewer to get the eyeballs and attention that was intended. The music and visuals are captivating and memorable. Finally the story builds into a crescendo where the product is grandly introduced and that changes the fate of the town and solves the problem of hair fall. The film is based on a clutter breaking idea and the strategy of the brand is closely weaved into the entire story.